Manager, Brand Activation

POSITION SUMMARY

The Manager, Brand Activation is responsible for translating Nature Made’s business needs into impactful integrated marketing plans. This includes developing compelling marketing strategies that are grounded in deep understanding of consumer insights, leading creative brand communications, and executing multi-channel activation plans. Partner with agencies to elevate our creative within a fully integrated plan across TV, digital, influencers, social, PR, and partnerships.

Partner closely with internal resources to ensure strong brand programming and measurement of campaign(s). The Manager, Brand Activation reports to the Senior Manager of Brand Activation.

• Lead and execute communications plans and integrated marketing campaigns that drive brand awareness and reach
• Analyze consumer behavioral data, best practices, competitive insights, and data analytics including MMM and sales/brand lift studies to develop recommendations to optimize brand communication and engagement
• Project manage integrated campaigns and lead cross‑functional team of internal and external stakeholders to build and deliver programs with maximum effectiveness
• Inspire “best in class” ideas by working with agency partners across concepting, development, alignment, execution, measurement and optimization

The ideal candidate brings an energetic combination of proven marketing, a deep understanding of consumer behavior, and a passion for connecting with consumers in meaningful ways. You must enjoy working in a collaborative, cross‑functional work environment and leading project management to ensure marketing needs are communicated well and that the best interests of the customer and the brand are honored first and foremost.

• Tangible experience leading integrated marketing campaigns for established CPG brand(s) that drove significant results
• Strong ability to direct creative strategy through execution
• Demonstrated experience managing a broad range of agency partners — both small and large — to achieve objectives
• Experience analyzing primary and secondary data sources to generate actionable insights to drive consumer marketing strategy
• Excellent influencing, multi‑tasking, project management and prioritization skills leading cross‑functional teams and influencing key stakeholders

• Bachelor’s Degree. An MBA degree is preferred
• 5‑7 years of brand management or brand marketing experience, with at least 1‑2 years of campaign leadership experience
• CPG brand management or brand marketing experience
• Ability to make focused decisions based on Brand integrity and Company values
• Ability to execute campaigns through strong project management and cross‑functional collaboration
• Ability to consistently communicate in a clear and timely manner across all functions/levels including senior leadership
• Strong analytical, presentation, and negotiation skills

Here, career paths aren’t predefined, and bureaucratic limitations don’t exist – you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team – to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that’s as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well‑being – as well as peace of mind. These rewards – plus our new recognition program – ensure employees feel supported both at work and home.

National Target Base Pay Range: $ – $. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $110,000 – $184,000, to reflect the cost of living and market conditions in those areas. Actual…