Director, Programs; Marketing

Overview of the Role

The Director of Recruitment Marketing will lead the strategy, execution, and optimization of our global employer brand and top-of-funnel talent acquisition efforts. This role blends performance marketing, employer branding, and recruitment advertising to attract, engage, and convert high-quality talent at scale.

As the owner of our recruitment marketing ecosystem, you will drive multichannel acquisition strategies, oversee employer brand development, and build a data‑driven marketing engine grounded in analytics, attribution, and ROI. You will partner cross‑functionally with stakeholders in a highly matrixed organization to position Gartner as an employer of choice and deliver measurable hiring impact.

• Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP)
• Oversee end‑to‑end brand development and campaign execution across digital platforms
• Build and manage a cohesive content strategy across Linked In, social channels, and campaign touchpoints
• Maintain an integrated content and campaign calendar
• Lead the recruitment awards strategy and external brand positioning

• Own and scale the top‑of‑funnel candidate acquisition strategy across paid, organic, and partnership channels
• Lead multichannel recruitment marketing campaigns, including job boards, paid social, SEO/SEM, and programmatic advertising
• Develop and manage the Indeed strategy, including sponsored jobs, branding, and performance optimization
• Own in‑person and virtual hiring event strategy to support hiring demand
• Standardize job posting templates to ensure brand consistency and optimize for search and conversion

• Oversee company profiles across key platforms (e.g., Indeed, Glassdoor) to ensure brand alignment and competitiveness
• Own career site strategy, including content optimization and user experience improvements
• Lead Gartner's talent community engagement strategy, including email campaigns, nurture journeys, etc.
• Develop scalable recruitment marketing toolkits, including templates, messaging frameworks, and localized assets as needed

• Own full‑funnel performance analytics, including pipeline health, conversion rates, and ROI
• Define and enforce tracking, attribution, and reporting standards across systems
• Ensure ATS data integrity to support accurate source tracking and campaign attribution
• Forecast budget needs based on hiring plans, historical performance, and market trends
• Continuously optimize campaigns using data, insights, and market intelligence

• Partner cross‑functionally with teams including Marketing, Communications, HR, HR Tech, and Inclusion
• Collaborate with field recruiting teams to support localized hiring initiatives
• Manage and oversee external vendors and recruitment marketing partners
• Lead a high‑performing recruitment marketing and employer branding team

• 8‑12+ years of experience in recruitment marketing, employer branding, performance marketing, or related fields
• Proven experience leading global or multi‑market employer brand and recruitment marketing strategies
• Deep expertise in digital marketing channels, including job boards, SEO/SEM, and social platforms
• Hands‑on experience with ATS, CRM platforms, and marketing analytics tools
• Demonstrated ability to translate data into actionable insights and business impact
• Experience managing vendors and cross‑functional stakeholders
• Proven leadership experience, with strong strategic thinking and execution capabilities

Gartner offers world‑class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive – working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed,…