Digital Engagement Specialist

The UConn Foundation is an independent nonprofit organization that supports the University of Connecticut by connecting alumni, donors, and friends with philanthropic opportunities to advance UConn’s educational, research, and service missions. Our work strengthens the University’s momentum as a top public research institution and supports students, faculty, patients, alumni, and communities across UConn and UConn Health.

Through Because of UConn:
The Campaign for UConn Nation, the Foundation is helping drive UConn’s most ambitious comprehensive campaign, a $1.5 billion effort spanning all schools, colleges, campuses, and UConn Health. The campaign focuses on four pillars that make education more affordable, expand discovery and innovation, improve health and wellness, and strengthen Husky Pride.

• Students First: expanding financial aid, student health, career readiness, and life skills.
• Academic & Innovation Excellence: investing in faculty, graduate fellows, research, and innovation.
• Health & Wellness of People & Planet: advancing patient care, medical research, and life-changing technologies.
• Husky Pride: supporting athletic excellence and an engaged UConn Nation of more than 290,000 alumni worldwide.

We seek talented professionals to join The UConn Foundation and help grow philanthropy, engage alumni and donors, and build a strong endowment that strategically advances UConn and UConn Health.

We are committed to a caring, supportive environment through commitment to our Core Values of Purpose, Excellence, Culture, Communication, and Integrity.

The UConn Foundation is an equal opportunity, affirmative action employer. We value different perspectives and are committed to a welcoming environment that respects each person’s experiences and identity.

The Digital Engagement Specialist serves as the lead administrator for the Foundation's event and auction technology platforms and supports the execution of digital engagement strategies that enhance constituent experiences across fundraising, alumni, and engagement initiatives. This position partners closely with Programming Services, Alumni Relations, Gift Processing, Athletics, and other stakeholders to manage platform configuration, registration and auction workflows, marketing automation, and constituent communications.

The Specialist develops and maintains business processes, governance standards, training resources, and documentation while supporting automated engagement journeys, email campaigns, and platform integrations.

• Serve as lead for the Foundation's event and auction technology platform, acting as a responsive and collaborative point of contact for internal clients, helping departments understand platform options and requirements, and moving projects forward with clear communication and strong follow-through.
• Partner with Programming Services to establish business processes, user governance, system configurations, and training resources.
• Work with stakeholders in Alumni Relations to support event registration, communications, reporting, and constituent experience improvements.
• Operationalize the on-line registration module in partnership with Programming Services to ensure functionality, efficiency, and accuracy between the event platform and Foundation CRM for data integrity.
• Develop standards and best practices for event setup, data collection, registration workflows, auction configuration, and post-event engagement activities.
• Document workflows, SOPs, training materials, and user guides.
• Collaborate with web, email, crowdfunding, and direct response to ensure consistent constituent experiences across platforms.
• Identify process improvements that increase efficiency and reduce friction for internal stakeholders.
• Manage marketing automation workflows across email and digital engagement platforms.
• Support the development and implementation of constituent engagement journeys, automated communications, nurture campaigns, and triggered messages.
• Support audience segmentation, list management, and data quality processes to ensure accurate, effective, and compliant constituent communications.
• Partner with Digital…