Manager, Marketing ​/ Advertising ​/ PR

Conair is a global leader in the design, manufacturing, and marketing of high-quality Culinary and Beauty products. With a portfolio of trusted brands such as Conair, Cuisinart, Waring and BaByliss PRO, Conair is committed to winning in ecommerce. Joining Conair's growing Ecommerce team offers the chance to shape the future of a globally recognized brand while driving innovation in a fast-paced, dynamic environment.

You'll be at the forefront of expanding our digital presence, optimizing the customer journey, and making a direct impact on business growth.

About the Role

The Manager, Digital Enablement will play a key role in enabling and accelerating the growth of Conair’s Beauty and Culinary brands across key  partners (e.g., Ulta, Macy’s, Kohl’s) and additional strategic accounts as needed. This position will partner closely with Sales, Marketing, Creative, and Operations to drive excellence in content, performance, and execution.

Key priorities include content optimization across the digital shelf, marketplace establishment and growth (including item setup, assortment expansion, and brand presence), and promotional planning to deliver against business goals and enhance the consumer experience in all categories.

Key Responsibilities

Develop & Execute  Partner Strategy

• Collaborate with Sales teams to identify growth opportunities and create actionable plans that drive each category’s success across  partners.
• Enable the Sales team with tools, resources, and insights to effectively manage and grow Conair, BaBylissPRO, and Cuisinart brands with priority partners (e.g., Ulta, Macys, Kohl’s) and other accounts as assigned.
• Support marketplace establishment and ongoing growth by partnering cross-functionally on onboarding requirements, item setup, taxonomy/attribute readiness, and assortment expansion.
• Partner with the Director,  Strategy & Enablement to execute retailer-specific initiatives and ensure alignment with brand and business goals.

Ecommerce Platform Optimization

• Lead optimization of product listings (titles, descriptions, images, A+ content) to enhance visibility, conversion, and consumer engagement.
• Audit assortment to identify creative and content gaps; partner with internal teams and agencies to develop and execute enhancements that improve discoverability and conversion.
• Manage external partners or agencies supporting PDP content, digital shelf health, and SEO performance.

Growth & Scalability Initiatives

• Support product launches, promotional events, and seasonal campaigns across  partners.
• Lead promotional planning support (timelines, content readiness, and cross-functional coordination) to ensure flawless execution during key retail moments.
• Identify and implement scalable Ecommerce solutions to improve efficiency, consistency, and speed-to-market across Beauty accounts.
• Evaluate online assortment and influence channel strategy, supporting marketplace expansion opportunities.
• Monitor category performance metrics (sales, traffic, conversion, content scorecards) and identify insights to inform strategy.
• Partner with Analytics to measure and report on  performance and category growth opportunities.
• Analyze competitor activity to identify best practices and whitespace opportunities

Operational Excellence

• Partner cross-functionally to resolve operational challenges in fulfillment, pricing, or item setup.
• Ensure new product launches and marketing campaigns are executed seamlessly across platforms.

• Bachelor’s degree in Business, Marketing, or related field.
• 3-5 years of experience in Ecommerce, digital merchandising, marketplace operations, or  account enablement.
• Strong understanding of  ecosystems and platforms (e.g., Ulta, Macy’s, Kohl’s etc.).
• Experience managing or enabling Beauty or Culinary categories preferred.
• Proficient with analytics tools such as Circana, Power BI, Stackline etc.
• Strong communication, organization, and project management skills.

• Results driven with a focus on optimizing category performance online.
• Highly collaborative, customer-centric, and data-informed.
• Passion for Beauty and innovation in digital retail.

• Competitive compensation and bonus programs
• Generous Paid Time Off Programs
• Life and Disability Insurance
• FSA/HSA/Dependent Care FSA
• 401(k) and company match
• Commuter Shuttle to/from train station

Stamford , Connecticut , United States

We are an equal opportunity employer. We employ people solely on the basis of how their skills, qualifications and experience match the requirements of the role. It’s our policy not to discriminate against individuals on the basis of race, color, ethnic or national origin, gender, sexual orientation, age, religion, marital status or disability, or any other characteristic/group as defined by a country’s legislation.