Social Content & Community Manager

Job Description Position Summary

Waring is seeking a creative, digitally savvy, and food service-focused Social Content & Community Manager to lead the development and execution of our social media strategy, content creation efforts, and community engagement programs.

This role will serve as the voice of the Waring brand across social channels, building meaningful connections with chefs, operators, dealers, consultants, chain accounts, and food service influencers. The ideal candidate combines storytelling, content creation, social platform expertise, community management, and analytical thinking to drive brand awareness, engagement, and lead generation.

This individual will help transform Waring into a social-first brand by creating compelling content that showcases our products in real-world applications while amplifying customer success stories, industry partnerships, culinary innovation, and operator insights.

Empowering the people shaping the future of food through innovative solutions, trusted performance, and an unwavering commitment to culinary excellence.

To become the most influential innovation partner in the culinary world, that professionals turn to first when they are looking to create what’s next!

• Develop and execute Waring's organic social media strategy across Linked In, Instagram, You Tube, Facebook, Tik Tok, and emerging platforms.
• Build and manage monthly content calendars aligned with product launches, promotions, trade shows, customer success stories, and brand campaigns.
• Ensure content reflects Waring's brand voice and strategic positioning.
• Identify emerging social trends, formats, and opportunities relevant to the food service industry.
• Optimize content performance through testing, learning, and continuous improvement.

• Short-form video
• Reels and Tik Toks
• Culinary applications
• Customer testimonials
• Employee stories
• Trade show coverage
• Educational content
• Capture on-site content at:
• Industry trade shows
• Partner with culinary, sales, product management, marketing, and national account teams to develop compelling stories.

• Serve as the daily voice of the Waring brand across all social channels.
• Monitor comments, direct messages, mentions, tags, and conversations.
• Respond to customer inquiries and engage with followers in a timely and professional manner.
• Foster meaningful conversations with chefs, operators, consultants, influencers, and industry leaders.
• Identify opportunities to proactively engage with relevant food service content and conversations.
• Escalate customer service and product issues to appropriate internal stakeholders.

• Develop programs that encourage chefs, operators, and distributors to share Waring content.
• Source, secure rights, and repurpose user-generated content.
• Build relationships with culinary influencers, chefs, industry personalities, and equipment advocates.
• Create programs that increase customer advocacy and brand loyalty.
• Monitor industry trends, competitor activity, customer sentiment, and emerging conversations.
• Gather actionable insights that inform marketing, product development, customer support, and sales strategies.
• Identify new market opportunities and content themes based on audience feedback.

• Partner closely with:
• Marketing
• Product Management
• Culinary Innovation
• National Accounts
• Customer Service
• eCommerce
• Support product launches with integrated social activation plans.
• Collaborate on dealer and customer marketing initiatives.
• Assist in creation of digital assets that support sales and customer engagement efforts.

• Track and report key social media KPIs including:
• Audience growth
• Engagem…