Senior Director, Product Marketing - Cookware

Senior Director, Product Marketing - Cookware

#125

Stamford, Connecticut, United States

Position Summary

We are seeking a strategic, consumer-obsessed, and highly creative Senior Director of Product Marketing – Cookware to lead the vision, innovation pipeline, and storytelling strategy for a growing cookware business. This leader will play a critical role in shaping the next generation of cookware products and experiences by identifying consumer trends, developing compelling product stories, and driving differentiated innovation across multiple retail channels and consumer segments.

The ideal candidate is equal parts strategist, storyteller, product visionary, and cross-functional leader — someone who deeply understands how to translate consumer needs into meaningful product innovation and emotionally compelling marketing narratives that drive purchase intent.

This role will partner closely with Marketing, Industrial Design, Engineering, Consumer Insights, Sales, and Global Factory teams to create best-in-class cookware assortments that win both on shelf and online.

Key Responsibilities

• Lead the long-term cookware product and innovation strategy across core, premium, and emerging market segments
• Identify whitespace opportunities, consumer trends, and competitive gaps to drive future product roadmaps
• Develop clear market segmentation strategies and differentiated product positioning across channels, retailers, and consumer targets
• Build compelling product architectures and “good-better-best” strategies aligned with brand and financial objectives
• Drive innovation planning from early concept through commercialization

Consumer Insight & Storytelling

• Translate consumer insights into emotionally compelling product stories and meaningful innovation platforms
• Develop strong value propositions, product narratives, naming strategies, and reasons-to-believe that resonate with target consumers
• Partner with Marketing and Creative teams to ensure cohesive storytelling across packaging, digital content, retail presentations, PDPs, social, and advertising
• Create differentiated storytelling strategies tailored to distinct consumer segments, retail environments, and shopper missions
• Champion a consumer-first mindset throughout the organization

Cross-Functional Product Leadership

• Collaborate closely with Industrial Design, Design Engineering, and Global Factory teams to ensure products deliver both functional performance and premium consumer experiences
• Partner with sourcing and manufacturing teams to align innovation, cost targets, materials, and production feasibility
• Guide development of product features, finishes, materials, and packaging that align with evolving consumer preferences and design trends
• Ensure alignment between product strategy, commercialization timing, retailer priorities, and operational execution
• Partner with Sales teams to develop retailer-specific strategies and compelling sell-in presentations
• Drive differentiated programs for club, mass, department store, specialty, and e-commerce channels
• Support pricing architecture, assortment optimization, and merchandising strategies
• Analyze business performance, market trends, and competitive activity to inform future product decisions
• Mentor and develop a high-performing product marketing team focused on innovation, strategic thinking, and consumer-centric execution
• Foster a culture of collaboration, creativity, accountability, and continuous improvement
• Build strong cross-functional relationships across Stamford and global teams

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Product Design, or related field
• 10+ years of experience in product marketing, brand management, product development, or innovation leadership within consumer…