Marketing Operations & AI GTM Leader

Parts Source is the leading technology and software platform for managing mission-critical healthcare equipment
. Trusted by over 5,000 US hospitals and 15,000 clinical sites, Parts Source empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.

Parts Source team members are deeply committed to our mission of Ensuring Healthcare is Always On® , which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.

The Marketing Operations Manager owns the reliability, governance, and day-to-day execution of the marketing technology stack and enables high-quality marketing execution across the business. This role blends operational discipline with hands-on system administration to ensure marketing tools work as intended, data is clean, and campaigns run smoothly. You will partner closely with the GTM Engineer, Rev Ops, Sales Ops, and Data teams to scale Parts Source’s end-to-end commercial technology ecosystem.

(Marketing – Marketing Automation, Sales Enablement: CRM Optimization)

• Own day-to-day administration of Hub Spot, including campaigns, workflows, lists, lifecycle stages, and properties

• Manage system configuration, permissions, documentation, and change management

• Partner with the GTM Engineer on enhancements and integrations, ensuring designs are executed accurately

• Monitor system performance and proactively resolve issues before they impact execution

(Marketing – Demand Generation: Campaign Planning & Execution, Marketing Automation)

• Support execution of demand, lifecycle, and account-based marketing campaigns across channels

• Enable automated A/B testing across messaging, offers, timing, and channel mix

• Train marketers on test design, execution, and interpretation within Hub Spot and related tools

• Translate results into actionable recommendations that improve conversion and engagement

• Perform quality assurance prior to launches to prevent data or workflow issues

(Marketing – Demand Generation, Sales Revenue Operations)

• Own operational implementation of lead scoring and marketing intent models

• Support evolution from MQL-centric scoring to account and buying group coverage models

• Operationalize engagement-based and intent-driven workflows aligned to ABM strategies

• Partner with Marketing, Sales, and Rev Ops to ensure scoring models are understood and trusted

(Technology – Data Quality & Governance)

• Enforce campaign taxonomy, UTM standards, and data entry conventions

• Monitor data quality and flag issues that impact reporting or downstream use

• Coordinate with the GTM Data Engineer on schema changes and data requirements

• Maintain documentation, runbooks, and process standards

(Sales Enablement, Business Process Excellence)

• Train marketing teams on tools, workflows, and best practices

• Serve as first point of contact for marketing system troubleshooting

• Identify automation opportunities to reduce manual effort

• Partner with IT, Security, and Data teams to ensure scalable, compliant systems

Your Background

• 4+ years of experience in Marketing Operations, Marketing Systems, or a related role

• Hands-on administration experience with Hub Spot; experience with 6sense and AdTech tools required

• Strong understanding of B2B marketing funnels and lifecycle management

• Experience operationalizing lead scoring,…