Growth Marketing Manager

Nelson Development is a purpose-driven real estate development firm based in Conway, Arkansas. We focus on transforming underutilized land into meaningful, high-quality projects that elevate neighborhoods and create lasting value. We are expanding the firm’s platform and capabilities, and we are investing in a marketing engine built to scale to the next phase of growth. Our work is guided by three core values:
Quality. Integrity. Community.

Nelson Development is hiring an entrepreneurial Growth Marketing Manager to own the marketing function end-to-end – brand, demand generation, and the systems that convert attention into qualified inbound opportunities for high‑consideration residential and construction projects. We are building a lean, institutional platform: rigorous standards, clean measurement, and repeatable systems executed with speed and taste. You will work directly with the CEO and have full day‑to‑day authority to design, execute, measure, and improve marketing within an agreed budget and policies.

This is a marketing leadership role. Your job is to build a durable engine that produces ready-to‑engage inbound demand, strengthens premium positioning, and supports an evolving multi‑service platform – without diluting brand standards.

You will start by quickly assessing what exists today then implement the highest‑leverage improvements to generate qualified business as soon as possible, while building a long‑term system that scales.

• A steady flow of qualified inbound opportunities that fit our premium positioning and project profile – quality and readiness over lead volume.
• A brand presence that is rigidly consistent across every channel: clear voice, premium visuals, and credibility that matches the quality of our work.
• A durable marketing system – positioning, creative standards, distribution, conversion paths, and attribution, measured through reporting that ties activity to pipeline outcomes and ROI.

• Own the marketing function: set strategy, priorities, standards, and a weekly execution cadence.
• Own inbound intake, qualification, and routing: build the pre‑sales system that captures every inquiry, filters for fit, and routes qualified opportunities to the appropriate next step. Implement structured nurture for early/soft interest so leadership time is reserved for ready‑to‑engage prospects.
• Build and run a multi‑channel platform focused on intent capture and conversion across:
  • Google Business Profile (ranking, reviews, posts, local presence)
  • Paid media (search/social) and retargeting aligned with premium positioning
  • Social channels (brand storytelling, project narratives, credibility)
  • Print/community visibility (local publications, neighborhood presence, sponsor ships where it makes sense)
• Budget authority: manage channel/vendor spend per company policy and CEO approved budget.
• Clarify positioning and messaging: define who we serve, what we do best, and why it matters then embed it across every channel.
• Own pipeline quality, conversion, and reporting: define qualification standards, stage gates, conversion rates, cost per qualified opportunity, and channel ROI. Build reporting that is consistently reviewable with the CEO and ties marketing activity to pipeline outcomes.
• Build the system of record for inbound demand: ensure every lead is captured, categorized, and staged quickly – with consistent fit criteria, clean source attribution, and standardized taxonomy.
• Develop content and proof: case studies, project spotlights, process narratives, before/after, testimonials, credibility assets built to convert premium clients.
• Create standards and systems: brand voice, creative guidelines, content calendar, campaign playbooks, vendor briefs, and repeatable workflows.
• Coordinate collaborators: website vendor, photographers, videographers, designers, print partners with clear briefs and uncompromising quality control.

• Bachelor’s degree in marketing, business, communications, or a related field required; equivalent experience in high‑consideration services may be considered for outstanding candidates.
• 4+ years of experience in marketing, brand,…