Paid Media & Digital Analytics Specialist

Conway, Arkansas

Full-Time | Hybrid

Rhea Lana’s Franchise Systems, Inc. is a growing, nationally recognized children’s consignment event franchise company headquartered in Conway, Arkansas. For nearly 30 years, we’ve helped families across the country buy and sell high-quality children’s items while building a trusted brand rooted in service, excellence, innovation, and integrity.

We’re looking for a talented Paid Media & Digital Analytics Specialist to join our Marketing Team.

Our most immediate need is for someone with strong, hands‑on Meta advertising experience who can join our existing paid media team and help strengthen and expand our digital advertising efforts across multiple markets.

This role is ideal for a digital marketer who enjoys both sides of performance marketing: building and optimizing campaigns and digging into the data to understand what’s working, what isn’t, and what we should do next.

You’ll also have opportunities to work across Google Ads, SEO, retargeting, analytics, conversion tracking, lead generation, and funnel optimization.

• Plan, build, manage, and optimize Meta advertising campaigns across multiple markets.
• Collaborate with team members who manage paid advertising and Meta account onboarding and offboarding for our franchise locations.
• Manage and optimize Google Ads campaigns.
• Develop and refine retargeting and audience‑building strategies.
• Monitor campaign budgets and performance and recommend ways to improve results and allocate advertising dollars effectively.
• Partner with our creative team to test ad creative, messaging, audiences, and offers.
• Conduct A/B testing to improve campaign performance and conversion rates.

• Work with GA4, Google Tag Manager, Meta Pixel, and Conversions API to help ensure accurate tracking and measurement.
• Monitor conversion tracking and attribution across digital campaigns.
• Build useful reports and translate marketing data into clear, actionable insights.
• Analyze website and landing‑page performance and identify conversion rate optimization opportunities.
• Help connect advertising performance with CRM and lead data to better understand the customer journey.
• Identify trends and opportunities for improving marketing performance and ROI.
• Support and improve our SEO strategy to increase organic visibility and website traffic.
• Conduct keyword research for paid search and organic search opportunities.
• Use Google Search Console and GA4 to evaluate organic performance.
• Collaborate on website content, landing pages, keywords, and other SEO initiatives.
• Stay current on changes and best practices across Meta, Google, SEO, analytics, attribution, and digital advertising.
• Support digital advertising strategies for Rhea Lana’s franchise locations across the country.
• Help optimize campaigns designed to generate prospective franchise‑owner leads.
• Analyze lead‑generation funnels and recommend ways to improve lead quality and conversion.
• Strengthen retargeting strategies for shoppers, consignors, prospective franchise owners, and other key audiences.

• Strong hands‑on experience with Meta Ads Manager, including campaign creation, audience targeting, optimization, testing, and reporting.
• Experience analyzing digital campaign performance and using data to make marketing decisions.
• Working knowledge of GA4 and conversion tracking.
• Strong analytical and problem‑solving skills.
• Ability to translate marketing data into clear recommendations.
• Strong organizational skills and attention to detail.
• Collaborative working style with the ability to independently manage responsibilities and deadlines.
• Curiosity and a genuine desire to…