Director, Marketing - Electronics Customer Enablement
Listed on 2026-06-24
-
IT/Tech
CRM System, Digital Marketing
Director, Marketing
- Electronics Customer Enablement
Work Flexibility:
Hybrid
Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.
We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals.
Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at
Work location:
- This position may be based anywhere in the United States and includes travel as part of the responsibilities.
Reporting to the Senior Director of Marketing, Electronics, the Director of Marketing – Electronics Customer Enablement will define and lead a next‑generation approach to how customers learn, adopt, and succeed with our solutions.
At the intersection of customer experience, education, and product marketing, you will own the strategy and execution of a comprehensive customer enablement content ecosystem—ensuring customers can quickly realize value, confidently deploy and operate our lighting controls and electronics solutions (Hardware and Software), and expand their usage over time.
You will design and scale engaging adoption experiences, educational content, and targeted programs that support customers throughout their entire journey—from first interaction through advanced proficiency and advocacy.
Success in this role requires an owner’s mindset. You will establish a modern, repeatable, and measurable model, tightly aligned to the customer adoption lifecycle, and position customer enablement as a core strategic capability—one that differentiates how we deliver value – with our lighting controls solutions‑in the market.
Key Tasks & Responsibilities (Essential Functions)- Strategic Mindset
- Define and lead a customer enablement strategy aligned to product (hardware, software and connected systems), customer, and business priorities
- Establish a structured adoption journey across the customer lifecycle
- Transform technical input into “how to” enablement, delivering a core driver of product adoption, retention, and customer success
- Design and scale role-based customer programs, supporting “show me don’t tell” value realization, and tailored digital and in‑person experiences
- Ensure content and programs are practical, hands‑on, and aligned to real‑world customer workflows
- Lead development and lifecycle management of customer enablement content, including:
- eLearning, video tutorials, and digital content
- Instructor‑led and hands‑on training experiences in collaboration with our Training and Education team
- Ensure content is timely (aligned with product releases and updates); role‑based and use‑case driven
- Collaborates & Influences
- Partner for strong alignment across teams, including Brand and Product Marketing;
Product Management;
Technical Support;
Sales;
Field Service teams;
Training and Education. - Establish clear ownership, governance, and collaboration processes
- Actively seek voice of customer and of partners
- Define and monitor Key Performance Indicators – KPIs tied to customer outcomes
- Continuously improve content and programs based on data, feedback, and customer insights.
- Builds Capability
- Manage team of Customer Enablement content developers
- Develop talent and foster a high‑performance culture
- Develop team, systems, and processes to scale customer…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).