Category Manager - Apparel

Overview

Help empower our global customers to connect to culture through their passions.

Stock

X is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Apparel is foundational to Stock

X — not just as a category, but as an expression of identity, culture, and global trends.

We are expanding how apparel culture shows up on Stock

X through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the apparel market — they live inside it.

The Apparel Category Manager is the single-threaded owner of apparel category growth within a new, high-priority commerce initiative. This person is the in-house expert on Fashion & Apparel culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.

You will act as:

• The internal authority on the first-hand and second-hand apparel ecosystem
• The external face of Stock
  
  X to apparel sellers, creators, designers, and community leaders
• The architect of the apparel go-to-market playbook for this new initiative

This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to apparel within this initiative. As the category scales, you will grow into a leader overseeing a broader apparel portfolio and team.

Own the Apparel Category End-to-End

• Define and execute the growth strategy for apparel within the platform
• Own category-level performance across supply, engagement, and revenue
• Establish quarterly goals, leading indicators, and operating rhythms

Be the Market & Culture Expert

• Maintain deep, current knowledge of apparel culture, including:
• • Key sellers, creators, designers, brands, and retailers
  • Sub-segments (streetwear, luxury, contemporary, vintage, performance, regional styles, etc.)
  • Seasonal drops, brand dynamics, collaborations, and cultural moments
  • Pricing dynamics, liquidity, and resale economics
• Serve as the internal voice of the apparel community, informing product, marketing, and platform decisions

Supply & Creator Acquisition

• Build and own a pipeline of high-impact apparel sellers, shops, designers, influencers, brands, and creators
• Personally recruit and onboard flagship sellers who set the tone for the platform
• Develop seller strategies that balance credibility, storytelling, and commerce

Commerce Strategy & Category Moments

• Identify and orchestrate Fashion & Apparel-specific moments, campaigns, and formats that drive engagement and conversion
• Partner with Category Marketing to design culturally authentic activations
• Experiment with new approaches and iterate quickly based on performance and feedback

Cross-Functional Leadership

• Work closely with Account and Partnerships Managers to scale seller acquisition and support
• Collaborate with Product and Engineering to shape features and tools that matter to category sellers and buyers
• Provide clear, actionable insights from the market to influence roadmap prioritization

Build the Playbook

• Document learnings, frameworks, and best practices that can be reused across future categories
• Help define what “great” looks like for category ownership at StockX
• Support hiring and onboarding as the apparel category team grows

• Deeply embedded in second-hand fashion & apparel culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in apparel, streetwear, fashion, or adjacent ecosystems
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
• Strong relationship builder with credibility among sellers, creators, designers, and community members
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
• Entrepreneurial, scrappy, and energized by building something from the ground up

• Existing network of apparel resellers, brand operators, designers, boutiques, or creators
• Experience buying and selling…