Senior Product Marketing Manager, Webinars & Virtual Programs

This is a remote role from anywhere in the US.

NEOGOV is a fast-growing SaaS leader in the Public Sector with a mission to serve the people who serve the people . Our clients use our software to manage their employee lifecycle from hire to retire by streamlining processes in our centralized platform. We are passionate about technology, focused on customer success, and have an entrepreneurial environment where innovation is encouraged and rewarded.

NEOGOV is one of the top 50 fastest growing private software companies in the U.S. — Sound like a company you’d like to join? We are looking for top talent to make significant contributions to our products, technology, and customers.

We’re launching a new, elevated webinar and virtual programs strategy and are looking for a senior Product Marketing Manager to own the content and experience of our sessions.

This role sits on the Product Marketing team and works closely with our Events team, which owns event logistics and execution. Your focus is the substance: session strategy, presenters, storytelling, and post-event content that fuels campaigns. You’ll also serve as a visible evangelist and product marketing voice — representing NEOGOV on camera, on stage, and in live conversations with customers and prospects.

This is a role for someone who brings real expertise, preparation, and credibility. If you enjoy being in the spotlight and doing the work behind it, you’ll thrive here.

• Own the content strategy for NEOGOV’s webinar and virtual session programming.

• Define session themes, formats, and narratives aligned to product priorities, buyer needs, and campaign goals.

• Partner closely with the Events team to ensure session content and delivery align, while Events manages logistics and execution.

• Ensure every session delivers clear value, strong storytelling, and measurable impact.

• Develop and maintain a deep understanding of NEOGOV’s market positioning, messaging, and differentiation across all NEOGOV products .

• Be prepared to present in a Product Marketing Manager capacity , including product positioning, value propositions, market context, and use cases.

• Confidently step into sessions as a subject-matter representative when needed, not just a host or moderator.

• Ensure session content accurately reflects product strategy and positioning, even when delivered by other presenters.

• Serve as a product and market evangelist across webinars, virtual programs, and select in-person events.

• Act as session MC, moderator, and presenter — opening sessions, framing discussions, facilitating Q&A, and maintaining audience engagement.

• Confidently represent NEOGOV on camera and on stage , adapting delivery to different formats and audiences.

• Identify and recruit presenters across Product, Customer Success, Sales, customers, and external partners.

• Prepare speakers through content guidance, run-of-show alignment, and rehearsals.

• Set a high bar for credibility and readiness — no scripted fluff, no “winging it.”

• Own session setup, publishing, and on-demand experiences within ON24, in close partnership with the Events team.

• Use ON24’s Intelligence Engine (ACE) and engagement analytics to extend the value of each session beyond the live event.

• Ensure on-demand webinar experiences are structured for continued engagement, not passive viewing.

• Use engagement insights (polls, Q&A, resource interactions, viewing behavior) to inform follow-on campaigns, content direction, and sales conversations.

• Translate session content into campaign-ready assets and experiences aligned to product positioning and buyer needs.

• Work closely with Demand Gen, Events, Product, and Sales to align session content to broader GTM motions.

• Track and analyze webinar performance across ON24, Eloqua, and Salesforce to understand the full funnel impact of the webinar program.

• Monitor and interpret key metrics including registration, attendance, engagement, MQL contribution, pipeline influence, and conversion…