Director, Category ; General Manager

Why you’ll love this role

Stock

X has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always‑on digital exchange. We are building the next frontier of creator‑driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

To power this next chapter, we are building a category‑led organization where each major vertical operates with clear ownership, accountability, and cultural authority.

The Director, Category Growth (General Manager) is the business owner of a major category vertical. This leader is accountable for the full P&L and long‑term trajectory of their category — including supply growth, liquidity, demand activation, monetization, and marketplace health.

You will operate as a true GM: setting vision, defining strategy, allocating resources, building a team, and driving cross‑functional execution. You will represent your vertical at the leadership level and ensure that product, marketing, operations, and partnerships are aligned to unlock sustainable growth.

This role is both entrepreneurial and executive — suited for a leader who wants to build and scale a culturally driven business within a high‑impact marketplace.

• Own revenue, contribution margin, liquidity, and growth targets for your vertical
• Develop annual and multi‑year business plans, forecasts, and investment cases
• Allocate resources across acquisition, retention, and engagement to maximize ROI
• Drive pricing, incentives, and promotional strategies aligned to marketplace health

• Define the long‑term category vision, positioning, and competitive differentiation
• Identify expansion opportunities across adjacent segments, geographies, and seller tiers
• Establish scalable supply acquisition and retention strategies
• Continuously assess competitive dynamics and evolving cultural trends

• Architect the playbook for acquiring, activating, and retaining high‑value sellers and creators
• Ensure balanced marketplace dynamics between supply depth and demand velocity
• Partner with Growth and Marketing to stimulate demand moments and category engagement
• Implement structural improvements that increase conversion, retention, and monetization

• Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features
• Partner with Marketing to launch culturally relevant campaigns and high‑impact moments
• Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance
• Represent your vertical in executive planning, QBRs, and strategic reviews

• Hire and develop Category Managers and supporting roles as the vertical scales
• Establish operating cadence, reporting frameworks, and performance management systems
• Build repeatable GTM playbooks that can be deployed across additional categories
• Foster a culture of accountability, experimentation, and community authenticity

• Act as the senior face of Stock
  
  X within your category’s ecosystem
• Build relationships with top sellers, shops, creators, and community leaders
• Ensure platform growth remains culturally credible and aligned with community norms

• 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two‑sided platforms
• Demonstrated ownership of revenue or P&L‑level outcomes
• Proven track record of scaling a vertical, marketplace segment, or new business line
• Strong executive presence and experience influencing cross‑functional roadmaps
• Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity
• Experienced people leader with a track record of building high‑performing teams
• Deep connection to culture‑driven or enthusiast categories

This is not a traditional category marketing or merchandising role. This is a vertical GM role with real business ownership.

You will:

• Build and scale a culturally driven marketplace vertical…