Media Planner

Overview

Position at Ziff Davis Shopping

The Opportunity:

The Ziff Davis shopping team is expanding the Media Planning Team! This team sits within the Shopping organization and reports up through the VP of Marketing Solutions. In collaboration with Account Directors (ADs) and Account Managers (AMs) or Inside Sales Representatives (ISRs), the person in this role owns the process of booking, implementing and executing media across the Ziff Davis shopping portfolio for advertisers according to the account team and client goals.

As a Media Planner, you support 2-3 Account Directors and collaborate with AMs while owning the coordination of channels, tactics and budget of media planning for the account portfolio. You will collaborate daily with many cross-functional teams such as Ad Operations, CRM, and Finance as well as work on accounts across a variety of industries and verticals. In addition, you will work with your account team and directly with advertisers to develop media plans and strategies that achieve client goals.

A successful Ziff Davis Shopping Media Planner will build relationships cross-functionally, will live the Ziff Davis core values, and have a passion for client success!

• Work with account teams to understand advertisers goals within a book of business you support in order to build effective plans that deliver on specific key performance indicators (KPIs).
• You will liaise cross-functionally with Ad Operations, CRM and Finance teams regarding campaign development, setup and implementation to ensure successful launch.
• You will understand the full suite of ad products (e.g. Native ads, Display ads, Email, Push, etc.) and capabilities across all platforms.
• Monitor and manage the queue in Salesforce for a dedicated portfolio of accounts.
• You will be responsible for forecasting and booking inventory, processing and managing insertion orders, securing pricing approvals and supporting sales and operational goals and objectives.
• Act as the main point of contact for clients to ensure digital campaigns get live, including collection of assets and source promotional offer details prior to campaign launch.
• Own submitting promotional details for offer creation and creative assets via in-house systems, append to media plans.
• Ensure media plans include accurate pricing, run dates, approved ad products and available inventory adhere to the current workflows and systems (e.g. Salesforce, AdForce1, DFT, etc.).
• With direction from Account Directors, communicate deadlines and account prioritization to cross-functional partners and ensure timely execution of plans.
• Leverage and integrate proprietary data points related to the Ziff Davis Shopping business into a well-developed media plan for our advertising partners.
• Foster relationships with ADs and AMs, & ISRs who will help guide account strategies.
• Collaborate closely with the Planning Manager and fellow Media Planners to develop standard methodologies, tactically deliver on client goals and improve operational sales processes.

• 1 year of sales planning &/or digital media experience preferred
• You have experience with Salesforce, Excel, &/or G-Suite
• You are able to master new systems, tools & workflows quickly
• You are proactive and a self-starter who takes initiative
• You are success-motivated with a keen eye for process improvement and efficiency
• You have project management characteristics, attention to detail and can prioritize rapidly
• You are comfortable juggling competing priorities while communicating consistently
• You have strong problem solving, analytical, and quantitative skills

Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include Retail Me Not , , , Tech Bargains and more. We also run Voucher Codes, one of the leading discount code brands in the UK.

Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, Retail Me Not , PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), Root Metrics, Everyday Health, Baby Center, Moz, iContact and Vipre Security.

Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid…