Territory Field Marketing Manager - CA

Overview

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

We are looking for a highly experienced Territory Field Marketing Manager to lead all commercial planning, market execution, and brand activation efforts across the California market, with a strong emphasis on Southern California. This role ensures that all sales and marketing programs are strategically planned, flawlessly executed, and continuously improved based on performance insights. Acting as a key connector between Sales, Customer & Channel Marketing, Brand Teams, Agencies, and Distributors, this person ensures alignment of goals, resources, and execution standards.

The ideal candidate brings deep field marketing and activation experience within the spirits industry, understands the unique dynamics of the California market and the three‑tier system, and can operate as a turnkey professional with minimal onboarding required.

• Lead market‑level commercial planning, including national, regional, and local program calendars, ensuring alignment across Sales, Marketing, Brand Teams, and Channel teams.
• Manage communication and cross‑functional coordination to ensure all stakeholders understand priorities, responsibilities, and execution expectations.
• Oversee in‑market program execution, including samplings, merchandising, OOH, windows, and other activation elements, working closely with agency partners.
• Conduct recurring field visits with Sales, CCM, and Brand teams to assess execution, identify issues, and implement corrective actions.
• Maintain strong partnerships with distributors, ensuring they have all tools, POS materials, and information needed to execute effectively in both on‑ and off‑premise channels.
• Coordinate the POS process, including forecasting, ordering alignment, budgeting, and tracking deployment in the field.
• Track KPIs, program performance, budget utilization, and ROI, sharing insights that influence future program design and resource allocation.
• Support the execution side of distributor meetings and market roadshows, ensuring brand guidelines and activation standards are upheld.
• Guide and support field teams, sampling agencies, merchandising agencies, and activation partners to deliver best‑in‑class execution.
• Maintain a strong understanding of local market dynamics, chain account structures, and activation opportunities across California, with a focus on Southern California where business volume is highest.
• Provide timely recaps of activations, events, and market insights to internal stakeholders.

• Bachelor’s degree required, preferably in Business, Marketing, Communications, or a related field.
• 5+ years of Field Sales or Field Marketing experience
  , with at least 2 years in program design, activation, and in‑market execution
  .
• Must have experience in the spirits, wine, or alcoholic beverage industry
  , preferably within the California market.
• Strong understanding of the three‑tier system
  , distributor structures, market dynamics, and activation processes specific to the spirits industry.
• Proven experience managing sampling agencies, merchandising teams, activation agencies, sponsor ships, and partnerships
  .
• Demonstrated ability to lead cross‑functional communication, manage complex calendars, and align multiple internal and external stakeholders.
• Strong planning, organizational, and execution management skills with the ability to track performance, budgets, KPIs, and POS forecasting.
• Hands‑on field experience conducting visits, evaluating execution, solving issues, and guiding improvement plans.
• Ability to thrive in a fast‑paced and…