Director, B2B Media Strategy

The Role

As the Director of B2B Media Strategy at Wpromote, you’ll help enterprise and high-growth clients turn complex business goals into measurable marketing success. This is an individual contributor role, focused on leading strategic direction and cross-channel integration rather than direct people management. You’ll build integrated go-to-market strategies that connect media, operations, and revenue alignment—driving real impact from first impression to closed‑won deal.

• Media strategy:
  Shape the right channel mix, audience targeting, creative approach, and measurement framework using the latest B2B martech, adtech, and datatech tools.
• Operational consulting:
  Apply proven frameworks to design scalable, high‑performing media and data systems.
• Revenue alignment:
  Partner with sales and marketing to close the gap between awareness and revenue, speeding up pipeline growth.
• Messaging strategy:
  Match the right message with the right audience to move accounts through the funnel efficiently.

You’ll work closely with channel experts, client services, and analytics teams while collaborating directly with client-side sales and marketing leaders. This role is ideal for someone with deep B2B expertise, strong executive presence, and the ability to turn strategic vision into hands‑on execution in a fast‑paced, competitive space.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work‑life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

• Remote‑first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $134,000–$155,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third‑party salary benchmark surveys.

Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

* This position may be performed remotely in most states within the US, with some exclusions

** While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

*** This position is not eligible for immigration sponsorship

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