Senior Channel Marketing Manager

Overview

Ata Glance

Legrand has an exciting opportunity for a Senior Channel Marketing Manager to join the Electrical Wiring Systems Division Team
. This role leads strategic channel marketing initiatives across distribution and strategic partner accounts, collaborating closely with Sales, Marketing Communications, Product Management, Training, Finance, and key customers.

The ideal candidate brings strong strategic thinking, deep channel marketing expertise, fluency in channel systems and analytics, and a proven ability to influence stakeholders, prioritize initiatives, manage complex programs, and deliver measurable business impact.

What Will You Do?

Overall

• Develop and implement national and account-specific channel marketing programs using a full marketing mix including in-store merchandising, digital channel programs, events, promotions, incentives, and loyalty initiatives.
• Build and strengthen sales enablement tools, processes, and communication programs that improve sales efficiency and unlock more active selling time for field teams.
• In partnership with Legrand Account Managers, conduct joint business planning with strategic channel partners by aligning marketing programs to revenue goals and shared business priorities.
• Contribute to channel marketing budget planning, MDF/Co-Op allocation and optimization across partners and marketing mix elements.
• Use customer journey insights, category trends, and data analysis to align marketing initiatives with sales objectives, revenue goals, and account business plans.
• Gather voice-of-customer and partner insights through direct feedback, field collaboration, surveys and channel touchpoints to inform program strategy and continuous improvement of channel initiatives.
• Partner cross-functionally with internal stakeholders, Account Managers, Key Customers, and Senior Leadership to drive shared outcomes and influence decision-making across the organization.
• Deliver exceptional project management—ensuring all programs are launched on time, within budget, and aligned to brand guidelines and governance.

• Serve as a core member of Residential and Commercial product launch teams, ensuring products enter the channel ready to sell with compelling programs, clear positioning, and strong visibility.
• Create launch programs that accelerate adoption, seed early demand, and support channel readiness.
• Coordinate cross-functional readiness, data accuracy, merchandising, and communication to ensure clean, complete product activation across accounts.

• In‑Store:
  Lead the strategy and execution of in-store merchandising programs—including POP, planograms, displays, and promotional materials—to maximize product visibility, optimize display cost and build efficiency, and enhance brand presence.
• Online:
  Drive digital channel excellence by partnering with customers, Sales, and external agencies to improve online storefront experiences, product data accuracy, enriched content, paid advertising programs, SEO visibility, and performance dashboards.
• Ensure strong fluency with channel technologies including PIM, DAM, CRM, and partner marketing portals to optimize product data flow, syndication, and accuracy.

• Lead planning and execution for major industry trade shows, including end-to-end experience design, messaging development, vendor management, and post-show follow-up strategies.
• Oversee strategy and execution for large-scale National Sales Conferences or similar events (in-person and virtual), ensuring alignment to business priorities and maximizing attendee engagement.
• Implement scalable processes and tools to simplify field-led regional events.

• Lead the strategy, design and optimization of channel loyalty programs that increase partner engagement, repeat purchases, and long-term brand affinity.
• Develop and execute promotional campaigns—including incentives, rewards, SPIFFs, and bundled offers—to accelerate sell-through and strengthen distributor partnerships.
• Ensure compliance, budget accuracy, and transparent reporting for all incentive and…