Growth Marketing Manager

About Blueland

Blueland is reimagining everyday cleaning essentials with safe products that are free from single‑use plastic and eliminate the need to choose between what’s safe for your family, good for the planet, and proven to work. With 45 patents granted & 39 patents pending worldwide, Blueland’s innovative products have diverted over 1 billion single‑use plastic bottles from landfills and oceans and 7.5 million pounds of CO₂ from the atmosphere since 2019.

While traditional cleaners are packaged in plastic and may contain up to 95% water, all Blueland products utilize tablet or powder formats, designed to be used directly or mixed with household tap water, and come in compostable or recyclable packaging. From the kitchen sink to the laundry room, we create products families can trust and afford to use over and over (and over) again.

Available on  and nationwide at Target, Costco, Whole Foods and select local retailers.

In a world where half of the planet’s carbon emissions come from just 36 companies, we believe that business should be a force for good and that mission and profit are not mutually exclusive—in fact, we’re proof of it. We’re committed to holding ourselves to the highest parental and environmental standards—which includes ongoing and unbiased certifications from trusted third‑party organizations like Cradle to Cradle, EPA Safer Choice, USDA Bio Preferred, Leaping Bunny, and EWG Verified.

We’re also a Certified Climate Neutral business and certified B Corp “Best for the World.”

Blueland was featured on the Season 11 premiere of Shark Tank and successfully secured an investment. We’re also well‑funded by top‑tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. Our products have been featured across top‑tier outlets including the New York Times, Fast Company, Tech Crunch, VOGUE, Wall Street Journal, Inc.,

and more.

We are looking for a versatile Growth Marketing Manager to help efficiently scale and optimize existing paid acquisition channels. This role is highly focused on driving performance improvements through rigorous testing, data‑driven decision making, and continuous optimization to unlock incremental revenue growth.

The ideal candidate brings deep expertise in Paid Social (Meta & Tik Tok) and hands‑on experience with Paid Search (Google), along with a strong understanding of creative strategy and how it impacts performance across the funnel. This person will partner closely with creative and cross‑functional teams to develop insights‑led testing roadmaps, translate learnings into actionable optimizations, and evolve channel strategies based on market trends and consumer behavior.

Familiarity with additional acquisition channels—such as Audio (Podcasts), You Tube, Display, Affiliate, Influencers (including affiliate model), and/or TV/CTV—is a plus but not required. As a growth hire for a fast‑growing, mission‑driven brand, this person will have the freedom to own initiatives as well as the flexibility to develop strategies and test new tactics. They’ll be responsible for the measurement of performance, testing, and optimization of acquisition marketing efforts.

• Own key digital channels including Paid Search & Shopping
• Assist in execution of Meta & Tik Tok ads including ideation, briefing, optimization, reporting, etc.
• Support testing into new scalable & measurable acquisition channels
• Develop hypotheses and run varying tests on creative & landing pages to improve incremental performance
• Support management of Tik Tok Shops including optimizations, product listings, affiliates, etc.
• Collaborate with cross‑functional teams including design, brand marketing, customer experience, and digital product to produce & present insights on high‑performing ads while ensuring a seamless customer journey from viewing an ad to purchase
• Own the management of product feeds for Paid Search & Social needs

• 3‑4 years of growth/acquisition marketing experience; startup & DTC experience preferred
• Hands on experience in…