US Product Marketing Manager - EHR Practice Groups

At Point Click Care  our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder‑led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long‑term and post‑acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At Point Click Care , we empower our people to be the architects of a smarter healthcare future; one that is human‑first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision‑making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact.

It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about Point Click Care , check out Life at Point Click Care  and connect with us on Glassdoor and Linked In.

For Remote Roles
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If this role is remote, there will be in‑office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi‑annual and annual team meetings.

For Hybrid Roles
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If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi‑weekly/monthly events in the office with your specific team. This is a requirement for this role.

Reporting to the Senior Director of Product Marketing, the Strategic Product Marketing Manager – EHR for Practice Groups is an innovative, market‑driven strategist responsible for shaping and advancing the go‑to‑market strategy for a growing SaaS solution serving practice groups across the post‑acute ecosystem.

Unlike highly mature portfolio roles, this position requires enterprise awareness and growth‑oriented thinking. The successful candidate will synthesize evolving market dynamics, competitive pressures, regulatory considerations, and buyer needs to clarify problem statements and define differentiated market positioning.

This role translates practitioner workflow complexity and executive priorities into clear value propositions and executable go‑to‑market frameworks. You will serve as the connective tissue between product strategy, commercial priorities, and market activation, ensuring alignment across Marketing, Sales, Product Management, and Customer Success.

This role requires strong influence without formal authority: the ideal candidate brings structure to ambiguity, identifies opportunity across the buyer journey, and mobilizes cross‑functional teams toward measurable growth outcomes.

This position is well‑suited for a highly capable Product Marketer who thrives in dynamic environments, enjoys building and refining strategy, and is motivated to move initiatives forward with clarity and discipline.

• Market & Strategic Insight
• Identify and synthesize market dynamics, competitive shifts, buyer trends, and regulatory considerations (e.g., MIPS participation) impacting practice groups.
• Develop clear problem statements and articulate differentiated positioning rooted in customer workflow and business challenges.
• Partner with Product and business leaders to clarify market opportunity and support segmentation and…