Director, Growth Marketing

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs.

Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, Step Stone Group, Icon Ventures, and Lux Capital.

To learn more about Maven, visit us at

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennia ls (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a strategic and results-oriented Director, Growth to lead our demand generation efforts to drive pipeline and revenue growth. As the Director of Growth, you'll be responsible for developing, executing, and optimizing the growth marketing strategy and integrated campaigns across multiple channels to generate qualified leads, marketing qualified accounts, and increase revenue. Working closely with cross-functional teams, including content, product marketing, sales, account based marketing, design, events, and marketing ops, you'll design strategies that target our ideal customers, nurture them through the buyer's journey, and convert them into loyal clients.

• Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, marketing qualified accounts, pipeline, and revenue.
• Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address our target market's needs.
• Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency.

• Lead the planning, development, and execution of integrated marketing campaigns across multiple distribution channels, including email marketing, paid media, SEM, display, and paid social.
• Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.
• Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis.

• Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively.
• Collaborate with the marketing ops, rev ops, sales teams to optimize lead quality and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process.
• Partner with Web lead to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization.

• Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to…