Principal Product Marketing Manager – Field; Expansion & Retention

Who we are

Mindtickle is the market-leading revenue productivity platform that combines on-the-job learning and deal execution to get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. We’re honoured to be recognized as a Leader in the first-ever Forrester Wave™:
Revenue Enablement Platforms, Q3 2024!

Job Snapshot

Mindtickle is looking for a hands‑on Principal PMM – Field who can translate Mindtickle’s full portfolio (Platform + AI + Agentic + Services) into customer‑specific stories, demos, and expansion plays that land with executive stakeholders and frontline teams. This role is built for the post‑sale motion: driving renewals, upgrades, expansion, and churn saves by ensuring customers understand—and adopt—the full value of Mindtickle (beyond “an LMS”).

In addition, you will own competitive differentiation in the post‑sale context —arming Client Partners, Expansion AEs, and champion customers to win competitive scenarios, protect the install base, and unlock whitespace—while co‑authoring and standardizing thought‑leadership assets that elevate Mindtickle’s strategic partner positioning.

• Customer‑specific value story & messaging (core JTBD)
• Build tailored account narratives that connect Mindtickle capabilities + roadmap to the customer’s business priorities, success metrics, and workflow reality.
• Reframe misconceptions (e.g., “expensive LMS”) into a platform outcomes story: readiness, productivity, coaching, content effectiveness, and AI‑driven skill change.
• Create executive‑ready “why Mindtickle now” positioning for renewal/expansion decision‑makers.

• Expansion, renewal, upgrade, and churn‑save plays
• Own the playbook and execution support for high‑stakes situations:
• → Churn saves: change the narrative, re‑architect the solution, and drive an adoption/value reset plan.
• → Renewals & upgrades: package the right capabilities into a clear value ladder and commercial rationale.
• → Expansion: identify whitespace (teams, geos, use cases) and define the path to value realization.
• Partner with Client Partners to run “save / expand” pursuits with clear strategy, assets, and stakeholder mapping.

• Portfolio‑to‑account solutioning (including “coexist then consolidate”)
• Build and communicate “land‑with‑what‑they‑have” and “consolidate‑over‑time” paths, especially where customers already use best‑of‑breed tools (e.g., Gong, Seismic).
• Clearly articulate:
• 1) what value they can unlock today alongside their stack, and
• 2) what incremental value they unlock by consolidating workflows and AI into Mindtickle over time—without requiring 1:1 feature parity.

• Hands‑on product leadership in the field (demo + enablement + thought leadership)
• Be credible as a practitioner: know the product in and out, run tailored demos, and coach Client Partners/SCs on demo flows and talk tracks.
• Create and maintain a library of post‑sale customer‑facing assets: account pitch decks, value maps, adoption blueprints, executive readouts, and ROI narratives.
• Work closely with Product leadership & CX leadership to Co‑author and standardize thought‑leadership materials that elevate Mindtickle’s strategic partner positioning with customers
  , including (at minimum):
• →
  Value framework (outcomes taxonomy + leading indicators)
• →
  Maturity model (capability ladder for Enablement → Behavior change → AI coaching/agentic workflows)
• → Q  executive decks (standard storyline + modular proof points)
• →
  Success Plan blueprint (12‑month operating plan template tied to adoption + business impact)
• Standard “customer POV” narratives that are reusable across industries but configurable per account.

• Competitive differentiation + install‑base defense (post‑sale competitive ownership)
• Develop and continuously refine competitive differentiation narratives grounded in customer stories and product innovation (not feature‑by‑feature parity).
• Equip and support Client Partners, Expansion AEs, and champion customers to navigate competitive scenarios and acquire whitespace:
• → Competitive talk tracks, objection handling, land/expand wedges, and “why switch/why consolidate”…