VP Global Marketing & Commercial Enablement

Brinks Texas License #C00550

About Brink’s:

The Brink’s Company (NYSE:

BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.

We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Job Description

The Vice President, Global Marketing & Commercial Enablement will lead the evolution of Brink’s global marketing strategy while serving as a strategic partner to regional commercial leaders. This role is responsible for shaping Brink’s market positioning, value propositions, and demand generation engine—and for enabling commercial teams with the tools, insights, and frameworks needed to compete and win.

This role does not replace market sales or commercial leadership, but instead anchors enterprise‑level commercial strategy, pricing frameworks, and go‑to‑market alignment, ensuring Brink’s shows up consistently and competitively across markets.

Key Responsibilities

Global Marketing & Brand Strategy

· Define and lead Brink’s global marketing strategy, including brand positioning, messaging, and narrative across priority customer segments.

· Strengthen Brink’s enterprise value proposition, articulating why Brink’s wins beyond price.

· Ensure consistency of brand, messaging, and customer experience across regions, while allowing for local market adaptation.

· Oversee global marketing capabilities including digital, content, campaigns, events, and thought leadership.

Commercial Enablement & Go‑to‑Market Strategy

· Partner closely with Regional Commercial Leaders to support go‑to‑market strategy, key customer motions, and growth priorities.

· Lead development of commercial enablement tools, including:

o Value propositions by customer segment

o Sales messaging and playbooks

o Competitive positioning and win/loss insights

· Translate customer and market insights into actionable guidance for sales and commercial teams.

Pricing Strategy & Value Architecture (strategic, not deal‑level)

· Own enterprise‑level pricing strategy frameworks in partnership with Finance and Regional Commercial Leaders.

· Define how Brink’s prices for value, not just cost—clarifying:

o Pricing principles and guardrails

o Value‑based pricing models where applicable

o Differentiation between core services and value‑added offerings

· Support regions with pricing analytics, structure, and decision tools—without owning day‑to‑day deal pricing.

Customer, Market & Competitive Insight

· Establish a strong customer and market intelligence capability, including segmentation, buyer behavior, and demand trends.

· Lead competitive analysis to inform positioning, offerings, and pricing strategy.

· Use data and insights to guide investment decisions and growth priorities.

Leadership & Stakeholder Partnership

· Build and lead a high‑performing global marketing and commercial enablement team.

· Act as a thought partner to the ELT, market presidents, finance, and operations leaders.

· Influence without authority across a complex, matrixed global organization.

What Success Looks Like

· Brink’s has a clear, compelling, and consistent market positioning across regions.

· Commercial teams are better equipped to articulate value, compete effectively, and price with confidence.

· Marketing is viewed as a strategic growth partner, not a support function.

· Strong alignment between global strategy and regional execution—without over‑centralization.

Preferred Qualifications:

· 15+ years of experience across B2B marketing, commercial strategy, or go-to-market leadership

· Bachelor’s degree required in Marketing, Business, Strategy or related field

· Proven experience partnering with sales/commercial organizations in a complex, global business

· Strong strategic…