Product Manager – Website & Commerce

Product Manager – Website & Commerce Experience

Skills:

A/B testing experience (designing, running, interpreting tests). Strong website/retail merchandising experience (CMS-driven content, templates, page strategy).

Skills:

A/B testing experience (designing, running, interpreting tests). Strong website/retail merchandising experience (CMS-driven content, templates, page strategy).

Experience level:
Mid-senior

Experience required: 7 Years

Education level:
Bachelor’s degree

Note:

Looking for candidates who are based in the Central or Eastern Time Zones only.

We are seeking a Product Manager – Website & Digital Experience to own the strategy, roadmap, and execution , Drake Software, and  This role is responsible for driving customer acquisition, engagement, and conversion through best-in-class website experiences, content management capabilities, ecommerce funnel optimization, and digital experimentation.

The Product Manager will serve as the business owner for the website ecosystem, partnering closely with engineering, UX, marketing, SEO, analytics, content, and compliance teams to deliver customer-centric experiences that drive measurable business outcomes. The ideal candidate combines strong product management fundamentals with experience managing websites, CMS platforms, and ecommerce conversion funnels.

• Own the product vision, strategy, roadmap, and performance of websites.
• Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention.
• Establish website KPIs and measure success against business objectives.
• Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys.
• Identify market opportunities through customer research, analytics, industry trends, and competitive analysis.
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.

• Own the CMS platform strategy, capabilities, governance, and content publishing experience.
• Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency.
• Define requirements and prioritization for CMS enhancements and integrations.
• Ensure content experiences support business goals while maintaining brand consistency and compliance requirements.

• Own the end-to-end ecommerce funnel and conversion strategy across digital properties.
• Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points.
• Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives.
• Partner with marketing and analytics teams to maximize acquisition efficiency and revenue growth.

• Define product requirements, user stories, success metrics, and acceptance criteria.
• Own and prioritize the product backlog to ensure alignment with strategic objectives.
• Lead cross-functional teams through discovery, planning, development, launch, and optimization.
• Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines.
• Participate in Agile ceremonies and ensure successful execution of roadmap commitments.

• Utilize quantitative and qualitative research to guide product decisions.
• Monitor website, funnel, customer behavior, and business performance metrics.
• Develop business cases and recommendations supported by data and customer insights.
• Create and communicate product performance updates to stakeholders and leadership.

• Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams.
• Align stakeholders around product vision, priorities, and outcomes.
• Communicate roadmap decisions, progress, risks, and business impact effectively across the organization.

• 3–5+ years of Product Management experience in digital products, ecommerce, SaaS, fintech, or consumer technology
• Demonstrated experience owning website experiences, digital products, or ecommerce platforms
• Experience with CMS platforms such as Contentful is a Plus
• Experience with A/B testing and experimentation platforms
• Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value
• Strong analytical skills with experience leveraging data to drive product decisions
• Excellent communication, stakeholder management, and collaboration skills