Head of Product

Head of Product

Head of Product The Head of Product is responsible for ensuring execution of the product vision – defining and driving the product strategy. Develop and implement strategic plans for development, improvement, and distribution of product line(s). Build and protect product execution – from planning, to discovery, to the product development process. Responsible for implementing product development process, developing product goals, developing and coordinating implementation of acquisition and retention programs, developing and managing growth/penetration, managing monthly forecasts, managing the product profitability, managing products to maximize performance, managing product enhancements, and maintaining or reducing product costs.

Partner with the sales force on new product introductions; with Marketing for advertising & promoting the product(s); with Information Systems for technology and applications support for the product(s). Monitor profitability, productivity and growth targets of assigned product line and make recommendations/corrections to improve attainment of Club's goals and objectives. Conduct market and competitive research to effectively evaluate marketing plans and goals, and to develop optimum sales/service/distribution effectiveness.

Negotiate and manage outside vendor contracts. Report findings and recommendations to senior management. Build and protect a product culture –ensuring that the team understands the importance of our core values, innovation, and collaboration. Develop a strong team of product managers, owners, and designers – focusing on recruiting, training, and ongoing coaching.

Ensures execution of the product vision by defining and driving the product strategy. Direct the development, planning and implementation of product and process development for new products. Responsible for developing innovative and creative solutions that meet existing market needs, increasing the value of current products and/or introducing new product/service opportunities. Utilizes trends, developments in the marketplace and customer research to shape product and service offerings.

Activities include, but are not limited to, conducting thorough market analysis and research, defining product features and workflows, developing and implementing new product features, developing distribution plans, creating cost-benefit analysis, working with the assigned marketing team to create a marketing plan and appropriate support materials, and interfacing with both internal and external resources to implement programs. Responsible for managing timelines and internal and external resources to launch products.

Provide strategic directions for all assigned product lines. Determine what products or features to add to the line, and the short-term and long-term product mix that will result in maximum growth of the product line (i.e. establishing product line direction for existing products, including product line extensions and additional target markets); marketing/promoting product line; devising sales channel strategies; tracking revenue and margins;

product pricing; positioning products in local markets; initiating measures for product cost containment and cost reduction; tracking industry trends, product segment growth, and market share; ensuring cooperative approach, and proactive communication by team members to support overall product and Club objectives. Oversee the implementation of strategic marketing plan for the assigned product line. Research market for business opportunities and ensure integration of product line with the Club’s MRM strategy.

Directly responsible for managing product expense budget and provides direction and oversight for product…