Associate Director, Motion & Interactivity

Position Overview

The Associate Director, Motion & Interactivity is responsible for leading the motion design team and creative technology freelancers/vendors, while executing and overseeing their own projects from concept through final delivery. This role is a hands‑on contributor ensuring creative quality, timely quality execution, resource allocation and budget adherence for all deliverables produced under this function.

The AD also supports the advancement of new creative capabilities through the application of AI‑assisted tools, interactive platforms and emerging technologies. This position serves as a bridge between creative vision and content execution, helping the Creative Content Studio deliver innovative, scalable, and production‑ready solutions for live, hybrid, and immersive experiences. This role reports to the Group Creative Director.

• Lead and develop a multidisciplinary team of Motion Designers, freelance talent, setting clear expectations on project and creative direction, assigning and overseeing work, and supporting professional growth.
• Quote and align scope to project requirements, manage scope delivery, project intake and scheduling for all team members reporting into post‑production, ensuring appropriate talent‑to‑task alignment.
• Provide regular formal and informal review, coaching, and support, escalating any challenges (delivery or personnel) to Leadership as needed that risk product delivery.
• Support onboarding/training of new hires, ensuring alignment with established standards and workflows.
• Foster a collaborative, team‑oriented environment and model professional, solutions‑focused behavior.
• Perform effectively under pressure while maintaining quality, professionalism, and team morale.

• Identify, evaluate, and develop creative solutions to critical media production challenges.
• Work collaboratively and independently as required to produce high‑complexity editorial and motion graphics output from concept to final deliverables.
• Act as an interpreter for client needs – strategizing appropriate delivery methods that convey the client's message.
• Develop and lead creative presentations to internal and external stakeholders, effectively presenting concepts and solutions.
• Oversee post‑production deliverables to ensure work is completed on time, on budget, and within approved resource allocation.
• Ensure quality and technical accuracy across deliverables, including resolution, formatting, color, codecs, and platform specifications for LED walls, projection, scenic elements, and digital channels.
• Establish and maintain templates, style frameworks, and reference materials that support consistent execution and efficient scaling of content.
• Review work‑in‑progress and final deliverables, providing clear creative direction and actionable feedback.

• Create, identify and recommend new creative and AI capabilities that enhance post‑production, motion design, real‑time rendering, and immersive content delivery.
• Develop and support the development of proof‑of‑concepts and prototypes for new creative solutions, including immersive and technology‑forward experiences.
• Lead the application of AI‑assisted tools, emerging creative technologies, and interactive platforms to support audience engagement, innovative storytelling & delivery, and efficient production.
• Partner with Creative Leadership, and cross‑divisionally with Producers, Technical Directors and other stakeholders to ensure innovation initiatives translate into practical, production‑ready outputs and measurable efficiency gains.
• Guide team members in training and adopting new AI tools and technologies, ensuring quality, scalability, and consistency.

• Track project progress and proactively identify risks, proposing solutions before issues impact delivery.
• Ensure accurate project data and time tracking are maintained in the project management system.
• Manage freelance talent effort and output. Identify, negotiate and oversee specialty tech vendor relationships. Support project estimating and…