Salesforce Marketing Cloud Developer

Key Responsibilities Platform Leadership & Governance

• Lead end-to-end implementation of Salesforce Marketing Cloud across multiple business units.
• Oversee platform governance, roadmap, adoption, and scalable architecture.
• Establish best practices around platform usage, security, compliance, and data retention.

• Architect SFMC solutions including Email Studio, Journey Builder, Automation Studio, Contact Builder
  , Personalization Studio
• Design and implement automation workflows, personalized campaigns, preference centers, and multi-channel journeys.
• Build and optimize data models, data extensions, and segmentation logic
  .
• Develop customizations using AMPscript, SQL, APIs
  , and integrate with Salesforce CRM and external systems.
• Set up and monitor SFMC connectors and data synchronization processes.

• Partner with marketing, sales, data, and IT teams to translate business requirements into technical solutions.
• Guide internal and external development/support teams.

• Manage testing cycles (UAT, regression, performance testing) and ensure high-quality platform delivery
• Lead deliverability monitoring, including IP reputation, authentication, and bounce management.
• Interpret Marketing Cloud Intelligence analytics for continuous optimization.

• Lead and mentor SFMC developers, consultants, and specialists.
• Provide technical guidance, documentation, and training to stakeholders and end-users.

• 5 years handson experience with Salesforce Marketing Cloud.
• Expertise in Email Studio, Journey Builder, Automation Studio, Contact Builder
  .
• Strong SQL, AMPscript, HTML/JavaScript, API development skills.
• Experience with Salesforce CRM integration and data pipelines.

• 2 years of team lead or technical leadership experience.
• Ability to translate business needs into scalable marketing automation solutions.

• Salesforce Marketing Cloud Consultant
• Salesforce Email Specialist
• Salesforce Marketing Cloud Developer