Brand Lead

Job Description

You will be the strategic steward of our brand at every customer touchpoint, partnering with design and content teams to create memorable, on‑brand moments that drive engagement and reinforce our market positioning.

• Define and drive the brand experience strategy for key programs and events, ensuring alignment with broader brand positioning and business objectives.
• Provide strategic guidance to design and content teams to help them create purposeful, high‑impact assets aligned to experience principles.
• Serve as a brand experience advisor during planning, concepting, and execution phases.
• Uphold brand governance standards across all experience touchpoints, ensuring consistency and excellence.
• Translate brand strategy into clear, actionable experience principles for internal teams and agencies.
• Review and approve experience concepts, visual design, messaging, and content flows for major events.
• Use audience insight, stakeholder feedback, and event performance data to evolve the brand experience over time.
• Develop toolkits, playbooks, templates, and guidance materials that help teams apply brand experience principles with confidence.
• Conduct brand audits and assessments to ensure consistency and quality across activations.
• Continuously develop AI competencies, proactively apply AI tools to enhance role efficiency and effectiveness, and contribute to the strategic adoption of AI within organisational processes.

• Broader Communications and Marketing teams incl. Product Marketing
• People team
• Business segments
• Legal
• Agencies
• Other partners

• 7+ years of experience in brand management, experiential marketing, event brand management, or a similar field.
• Strong understanding of brand architecture, positioning, and how experiences drive brand perception.
• Led end‑to‑end experiential activations, including high‑profile live event production.
• Experienced in creative concept development and storytelling.
• Portfolio demonstrating creative direction across physical and digital brand experiences.
• Proficient in Figma, Canva and/or Adobe Creative Suite.
• Proven ability to translate brand strategy into compelling visual and spatial concepts.
• Comfortable working across motion, 3D, or interactive design outputs.
• Strong working knowledge of typography, layout, colour, and visual hierarchy.
• Understanding of content strategy and how narrative drives engagement.
• Strategic mindset with the ability to balance brand integrity with business objectives.
• Excellent stakeholder management skills with ability to influence at all levels.
• Ability to manage multiple priorities in a global, fast‑paced environment.
• Experience briefing and reviewing design work with confidence and precision.
• Ability to articulate strategic rationale and inspire teams around a vision.
• Outstanding communication and presentation skills.

• Experience working in a B2B2C or hybrid B2B/B2C environment.
• Background in graphic, spatial, or communication design (formal or applied).
• Multilingual capabilities and/or experience working across multiple geographies and cultures.
• Comfortable in high‑pressure, fast‑paced environments.

We act inclusively and respect the uniqueness of people. Our employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law. We are committed to a culture of inclusion built upon our core value of respect.