Sr. Director, Industry Solutions Marketing

Overview

Sr. Director, Industry Solutions Marketing – Blue Yonder

Location:

US – Remote. Dallas or Scottsdale Preferred.

Blue Yonder is looking for a seasoned marketing leader with a passion for supply chain and a deep understanding of how different industries leverage supply chains to meet corporate goals. Covering our retail and manufacturing industry marketing efforts, this role is a strategic input into Blue Yonder’s go-to-market success. The ideal candidate will have a background in marketing supply chain management software and experience building content strategies that help communicate our value to customers and partners.

Sets the strategic direction for major marketing functions or portfolios, ensuring alignment with corporate priorities and long-term business outcomes. Leads the development of global solutions marketing strategies, organizational processes, content templates and investment plans that influence company-wide fiscal plan achievement. Partners with senior leadership across product, sales, partner alliances, and other key functions to shape market positioning, customer strategies, and growth opportunities in new and existing markets.

Serves as a strategic leader, representing solution marketing’s perspective in strategic discussions and driving cross-functional alignment on priorities, performance expectations, and future direction. Mentors the development of individuals and leaders within their organization.

• Senior Leadership:
  Lead a broad team of industry solution marketers setting team priorities and mentoring the development of individuals so that the organization delivers on corporate priorities and long-term business outcomes.
• Content and Messaging Strategy:
  Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals.
• GTM Strategy & Solution Launch:
  Create and execute multi-channel prong initiatives – including managing industry solution launches – that drive pipeline, digital and thought leadership.
• Subject Matter Expertise:
  Serve as the subject matter expert in marketing on industries, supporting sales and marketing initiatives and providing insights on how to take advantage of market and competitive changes.
• Portfolio Level Value Analysis:
  Work with cross-functional stakeholders to translate new capabilities for a range of solutions and define an integrated approach into outcome-oriented messaging and content used in sales, awareness and demand generation.
• Competitive GTM Strategy:
  Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners.
• Spokesperson:
  Serve as a spokesperson for the solution area, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers.

• Bachelor’s Degree, preferably in marketing, MBA/master’s preferred
• 10+ years of experience marketing to manufacturers and retailers. Experience marketing to Grocery, Chemical and Industrial Manufacturing and Hi-Tech organizations is a plus.
• 2+ years of experience working on SaaS software
• Proven expertise in building strong relationships with product management, engineering, delivery, and sales to drive industry level GTM and outside-in value messaging.
• Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.
• Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams.
• Possess a deep understanding of supply chains and the underlying technologies necessary to deliver them, ensuring c-suite stakeholders (finance, IT, security, supply chain, etc.) understand our value.
• Strong technical knowledge of cloud-based software products
• Experience defining and measuring how marketing efforts support business goals
• Strong internal communicator and collaborator

The annual salary range for this position is $ - $.

The salary range information provided reflects the…