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CRM & Loyalty Lead: Personalization & Retention

Job in Coppell, Dallas County, Texas, 75019, USA
Listing for: Dave & Buster's Inc.
Full Time position
Listed on 2026-07-13
Job specializations:
  • Marketing / Advertising / PR
  • Management
Salary/Wage Range or Industry Benchmark: 150000 - 230000 USD Yearly USD 150000.00 230000.00 YEAR
Job Description & How to Apply Below
Position: Growth CRM & Loyalty Lead: Personalization & Retention

Dave & Buster's Inc. is seeking a CRM, lifecycle, and loyalty leader who will own the entire guest journey across owned channels and drive retention at scale.

You will lead a modern loyalty program, optimize personalization by guest behavior, and partner closely with IT and finance to activate first-party data. You will design lifecycle journeys from first visit to loyal regular, ensure measurable impact of marketing investments, and develop a capable team while refining agency relationships for

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