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Sr Director AMS Marketing

Job in Coppell, Dallas County, Texas, 75019, USA
Listing for: Balance Innovations
Full Time position
Listed on 2026-07-20
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Marketing Communications, Marketing Manager, Product Marketing
Salary/Wage Range or Industry Benchmark: 180000 - 240000 USD Yearly USD 180000.00 240000.00 YEAR
Job Description & How to Apply Below

Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services.

Senior Director, Global AMS Marketing

The Senior Director, Global AMS Marketing is responsible for setting and executing the global marketing strategy for Brink’s ATM Managed Services (AMS) business, translating the global AMS strategy into clear value propositions, differentiated messaging and scalable go‑to‑market frameworks that support growth across mature and emerging markets.

Key Responsibilities
  • Own and continuously refine the global marketing strategy for Brink’s ATM Managed Services business, aligned to AMS growth priorities and financial objectives.
  • Define and maintain clear, differentiated global positioning and value propositions for Brink’s end‑to‑end AMS offering, ensuring global consistency while allowing regional customization.
  • Develop scalable global go‑to‑market frameworks that support new customer acquisition, renewals, expansions, and solution adoption across regions.
  • Partner closely with global and regional AMS sales leaders to enable pipeline growth through solution narratives, pitch materials, proposals, and customer‑specific value messaging.
  • Provide strategic marketing support for large, complex, multi‑country AMS pursuits and key global accounts.
  • Serve as the global marketing lead for ATM solutions, translating operational, technology and delivery capabilities into customer‑centric messaging.
  • Partner with global product, technology and operations teams to support launches of new AMS capabilities, service enhancements and bundled solutions.
  • Own the global solution messaging architecture and ensure alignment across sales tools, customer communications and digital channels.
  • Lead global market insight and competitive intelligence efforts across the AMS landscape, translating insights into actionable positioning, segmentation strategies and differentiated messaging.
  • Equip sales and leadership teams with a clear understanding of competitive dynamics and Brink’s points of differentiation.
  • Design and oversee global demand generation and thought‑leadership initiatives that reinforce Brink’s leadership in ATM managed services.
  • Partner with global marketing functions to execute integrated campaigns, industry events and executive‑level customer engagements.
  • Act as a trusted advisor to the AMS leadership team on market trends, customer needs and growth opportunities, collaborating across regions and functions in a highly matrixed environment.
  • Ensure alignment between global strategy and regional execution while maintaining accountability for outcomes.
Preferred Qualifications
  • 12+ years of progressive experience in B2B marketing, ideally within managed services, financial services, payments, fintech or infrastructure‑based industries.
  • Bachelor’s Degree in a related field is required.
  • Demonstrated success leading global go‑to‑market, solution marketing and commercial enablement efforts.
  • Strong commercial orientation with proven experience partnering closely with senior sales and business leaders.
  • Ability to translate complex, operationally intensive offerings into compelling, customer‑focused value propositions.
  • Experience operating effectively in a global, matrixed organization with regional leaders and diverse markets.
Additional Requirements
  • Willingness to travel domestically and internationally as needed to support investor engagement.
  • Ability to operate effectively in a fast‑paced, highly visible environment with multiple stakeholders.
  • High integrity, sound judgment and discretion in handling sensitive and material non‑public information.
  • Comfort working across global time zones and with diverse cultures.
Equal‑Opportunity Statement

Brink’s is an equal‑opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. Brink’s maintains a drug‑free workplace and complies with all applicable employment laws.

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