Brand Manager

## Brand Manager Apply locations:
Coppell, TX (Corporate) time type:
Full time posted on:
Posted Yesterday job requisition :
R-1011020
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* Job Description:

** As Brand Manager supporting Main Event, you won’t just plan campaigns - you’ll orchestrate a year-round experience engine that keeps guests coming back for more. From can’t-miss events and crave-worthy menu drops to buzzworthy partnerships and cultural moments, you’ll connect every touchpoint into one seamless, high-energy brand story. The Brand Manager owns and executes the integrated 12‐month rolling brand calendar, strategically layering value, events, activations, national moments, PR, and F&B/LTO innovation—while aligning all supporting touchpoints and integration elements to drive incremental traffic and deliver profitable sales growth.
** Key Responsibilities
*** Create calendar primary messaging windows to deliver upon brand sales goals by meeting consumer needs.
* Manage multiple 360° calendar campaigns, key activations and ad hoc programs meeting key deadlines for project success including timelines, briefs, cross functional alignment, PR, creative reviews, shoots, merchandising and results.
* Brief and lead external agencies and partners from planning to execution.
* Assist in defining the value platform portion of the calendar through concept screeners, while executing value programs end-to-end
* Route and manage press releases for programs, products and other to earn owned media on key calendar initiatives.
* Manage photo shoot timelines and logistics; attend shoots to ensure alignment with campaign objectives and brand standards.
* Manage new product rollouts, including cross-functional coordination and channel plan execution.
* Partner with the Culinary team to develop and launch limited-time offers (LTO’s), leading rollout execution including channel planning, POP development, meeting deadlines, developing timelines and cross-functional alignment.
* Support menu launches from a brand perspective, ensuring cohesive messaging and effective channel plan execution.
* Manage budget period close and reconciliation process in partnership with Accounting/Finance and the Marketing team.
* Support additional brand and marketing initiatives as needed.
** Requirements
* ** Bachelor’s degree in marketing, business, communications, or a related field
* 5+ years of overall brand/marketing experience
* Restaurant industry experience strongly preferred
* Strategic thinker with excellent communication & presentation skills – able to articulate the brand POV and gain alignment across the organization.
* Strong creative nature & ability to deliver creative feedback rooted in strategy.
* Expert collaboration skills with cross-functional teams (IT, Finance, Ops, Data Analytics, Legal, Culinary teams), external partners and ability to manage up to internal leadership stakeholders.
* Experience managing agency relationships, contracts & budgets.
* Business acumen – understanding of how to build a calendar strategy to deliver against short- & long-term sales goals.
* Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings.
* Fun Seeker – after all its games, activities & food!
** WHAT’S IN IT FOR ME?:
** Dave & Buster’s is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.
* Exclusive discounts on food and games at D&B & Main Event
* Paid Time Off (PTO) that increases with tenure
* 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year
* Medical, dental, vision and voluntary benefits
* Part Time/Full Time benefits available
* Sub Benefits:
* Livongo and Telehealth benefits
* 401k with company match following 6 months of employment
* Buster’s Legacy Fund (Supports Team Members during difficult Times)
* Employee Assistance Program (EAP) Offerings
* Work out facility on-site
* Employee Power Card | Free Video Games
** We work hard, play hard and have FUN!
**** Salary Range:*
* #J-18808-Ljbffr