Associate Manager, Public Relations

Associate Manager, Public Relations Coppell, TX

What does it mean to be a Brinker Head? It means creating moments that make everyone feel special — whether you’re supporting our restaurants, celebrating wins with your team, or sparking ideas that keep Guests coming back. We play like a team, take pride in our culture, and know that life’s too short not to work happy.

At Brinker’s Restaurant Support Center (RSC), every role fuels the success of our brands — Chili’s® Grill & Bar and Maggiano’s Little Italy® — and directly impacts Team Members and Guests. From bold ideas to everyday support, we help create a fun atmosphere, great food and drinks, and the kind of hospitality that keeps everyone coming back. Here, you’ll discover opportunities for career growth, belonging, wellbeing, and plenty of chances to work hard and have fun.

Brinker International is an equal opportunity employer. We’re proud to provide a welcoming, respectful environment where everyone can thrive.

Chili’s is looking for a PR storyteller who knows a good story when they see one – and knows how to turn it into a moment people want to talk about.

The Associate Manager, Public Relations will support the development and execution of PR strategies and programs that keep Chili’s top of mind, generate buzz and bring our brand personality to life across media and culture on earned channels. This is a hands‑on role for someone who is plugged into what’s happening in the world, loves a good headline and is always looking for the next great story opportunity.

From a viral social moment to a headline‑making news story to the latest pop‑culture conversation, this person will help keep a pulse on what people are talking about and identify opportunities for Chili’s to authentically join the conversation. They’ll work closely with the PR team, agency partners and teams across the organization to turn timely insights into media opportunities.

This person will also support proactive storytelling around Chili’s business priorities, menu news, campaigns, activations and brand initiatives, helping ensure we’re telling the right stories to the right audiences at the right time.

We’re looking for someone who is curious, culturally aware, resourceful and ready to roll up their sleeves. You don’t need to know everything, but you should be eager to learn, comfortable moving quickly and excited by the opportunity to help make Chili’s part of the conversation.

• Support the PR team in developing and executing PR campaigns, programs and initiatives that drive brand awareness and support business priorities.
• Keep a constant pulse on the news cycle, pop culture, social media, food and restaurant trends, competitors and emerging conversations to identify timely opportunities for Chili’s to join the conversation.
• Spot potential “Chili’s moments” – from viral trends and cultural conversations to breaking news, entertainment moments and unexpected opportunities and help turn them into smart, relevant PR ideas.
• Work closely with teams across the organization and agency partners to bring integrated brand campaigns, projects and big ideas to life.
• Partner with Social/Marketing, Internal Communications and other teams to identify and maximize PR opportunities across the business.
• Help develop creative, compelling PR materials including press releases, media pitches, media alerts, backgrounders, talking points and other communications that sound like Chili’s.
• Help pitch stories and coordinate media interviews with Chili’s spokespeople and subject matter experts.
• Respond to and help manage incoming media requests through the PR inbox and media hotline.
• Monitor and track media coverage, company and competitor news, social conversations and…