Associate Brand Manager

Position: 10007 - Associate Brand Manager
The Associate Brand Manager plays a pivotal role in driving brand growth and operational excellence through a wide range of cross-functional activities. The position is characterized by a blend of strategic, analytical, creative, and operational tasks, with a strong emphasis on collaboration across internal teams and external partners.

Core Responsibilities:

1. Business & Data Analysis Conduct monthly business reviews by pulling syndicated data to support decision-making.

Perform post-launch analysis using KPIs such as velocity, ACV, and household penetration.
2. Innovation & Product Development Create briefs and stage gate documents.

Lead innovation initiatives. Develop and align chronograms (timelines) with various stakeholders.

Collaborate with R&D, exports, manufacturing, logistics, supply/demand planning, procurement, and other business units.

Prepare consumer research briefs and oversee follow-up activities.

Develop packaging briefs and work with agencies and design teams (internal/external).3. Procurement & Finance Work with procurement to obtain quotes and create RFQs (Requests for Quotation).Manage purchase orders, budget control, and vendor quotes.
4. Sales & Marketing Support Source and ship product samples to sales teams.

Create marketing launch plans and collaborate with sales to manage volumes and shipments.
5. Trade Marketing & Promotions Collaborate with trade marketing on POS (Point of Sale) materials and graphic approvals.

Manage coupons and campaign promotions, including legal approvals.
6. Legal & Compliance Work with legal on copy approvals and campaign promotions.

Cross-Functional Collaboration:

The role requires extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).Project Leadership:
From ideation to launch and post-launch analysis, the Associate Brand Manager leads and coordinates multiple projects simultaneously.

Operational Excellence:
Attention to detail in systems setup, procurement, graphics approval and budget management is critical.

Strategic Thinking:
The position demands a balance of analytical skills (data review, KPI analysis) and creative input (communications, packaging, consumer research).Continuous Improvement:
Ongoing updates and approvals ensure products and processes remain compliant and competitive.

Qualifications:

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Cross-Functional Collaboration:

The role requires extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).
• Project Leadership:
From ideation to launch and post-launch analysis, the Associate Brand Manager leads and coordinates multiple projects simultaneously.
• Operational Excellence:
Attention to detail in systems setup, procurement, graphics approval and budget management is critical.
• Strategic Thinking:
The position demands a balance of analytical skills (data review, KPI analysis) and creative input (communications, packaging, consumer research).
• Continuous Improvement:
Ongoing updates and approvals ensure products and processes remain compliant and competitive.
• Must have Bachelor´s degree in Marketing, Business Administration or similar field (MBA, advanced degree or specialization in related field is highly preferred)
• 3–5 years of marketing experience, ideally in a CPG company (experience in food, beverage, or health & wellness preferred)
• Proven success in product development and launching new products
• Strategic and analytical thinker with strong business acumen and a bias for action
• Experience working with syndicated data (IRI, Nielsen, etc.)
• Strong communication, presentation, and collaboration skills with the ability to influence internal and external stakeholders at all levels
• Ability…