Sales Development Manager

The Brink's Company (NYSE:

BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 52 countries serves customers in more than 100 countries.

We believe that our team should be reflective of the customers we serve every day around the world. We believe in building partnerships that secure commerce and doing that requires fostering an inclusive culture that values people with diverse backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Base Salary: $90k-$110k + SIP

Coppell, TX

We are seeking a highly motivated and results-driven Sales Development Manager to join our growing sales team in our Coppell office. The Sales Development Manager is responsible for prospecting, lead generation, and pipeline development while leading a small team of SDRs (Sales Development Representatives). The SDR Manager will play a key role in creating and executing strategies for outbound sales activities, qualifying leads, and ensuring the success of the SDR team in generating qualified leads for the sales team.

This is a true player-coach role: approximately 50% individual contribution and 50% leadership, coaching, and process ownership.

• Act as the primary owner of SDR strategy, execution, and performance.
• Develop and execute effective strategies for lead generation and outbound prospecting strategies through phone, email, Linked In, and other channels.
• Build and document repeatable processes, sequences, and playbooks and train the SDR team across multiple solution areas and buyer profiles.
• Leverage modern AI‑powered prospecting, enrichment, and outbound tools (e.g., intent signals, data enrichment, and automation platforms such as Clay, Full Enrich, Instantly, and similar solutions) to improve targeting, personalization, and SDR productivity.
• Recruit and mentor a high-quality, motivated SDR team by fostering a positive, high-performance culture that encourages collaboration, continuous improvement, and accountability.
• Conduct regular one‑on‑one meetings, live call coaching, and performance reviews to develop SDR capabilities and drive consistent, high‑quality performance.
• Own a personal quota for meetings booked and qualified pipeline generated while leading and motivating the SDR team to achieve monthly/quarterly targets.
• Collaborate with marketing and sales leadership to align on lead generation goals, messaging, and target accounts.
• Oversee SDR activity management, ensuring proper use of CRM, sales engagement tools, and lead management processes, including conversation intelligence, and AI‑powered prospecting tools.
• Monitor, track and report on key performance metrics (KPIs) such as lead volume, conversion rates, and pipeline contribution. Provide regular insights into SDR performance and recommendations to improve results.
• Partner with Account Executives, Sales Directors and Sales Ops to ensure a smooth handoff of qualified leads as well as establishing SLAs and driving accountability
• Provide feedback from SDRs to Sales and Marketing teams to optimize messaging, targeting, and strategies.

• Proven experience as a Sales Development Representative (SDR) or in a similar sales role, with at least 2-3 years of experience in a management or leadership capacity.
• Strong background in B2B sales, lead generation, and CRM management.
• Experience managing and developing high-performing teams.

• Excellent leadership, coaching, and mentoring skills.
• Strong communication and interpersonal skills, with the ability to motivate and inspire a team.
• Ability to work collaboratively with cross‑functional teams (sales, marketing, etc.).
• Proficiency in CRM software (e.g., Salesforce, Hub Spot) and sales engagement tools (e.g., Outreach, Salesloft).
• Strong analytical skills, with the ability to monitor, analyze, and improve team performance metrics.

• A results‑oriented and data‑driven mindset with a focus on achieving sales targets.
• High level of organizational skills and attention to detail.
• Ability to manage multiple priorities and thrive in a fast‑paced environment.
• A passion for sales, customer relationship‑building, and driving revenue growth.

• Bachelor's degree in business, marketing, or a related field is preferred, though equivalent experience is also considered.

• This position may require occasional travel, depending on company needs.
• The role is typically based in an office environment.