Sales Manager

The role of the National dealer Sales Manager is to manage the RSM (Regional Sales Manager), conduct market sensing, analyze market conditions, communicate sales situation and reasons for results, create strategies to achieve company dealer sales goals, lead development of sales countermeasures to affect sales results, lead RSM to achieve sales results, form strong relationships with dealers, and manage sales channels to achieve sales, market share, and gross profit goals in US and Canada.

Key Responsibilities:

• Develop and execute sales strategy for dealer channels, including forecasting, annual sales programs, and team direction
• Oversee execution, performance tracking, and reporting, and adjust strategies based on sales results and market conditions
• Lead and manage Regional Sales Managers (RSMs), ensuring clear direction, strong execution, and team accountability
• Build and maintain strategic partnerships with dealers and key customers to expand market penetration
• Assist in strategies and boat builder partnerships with National OEM Sales Manager and executive Management.
• Manage and motivate RSM in their district development and provide guidance in establishing strong, professional relationships with current dealers, prospective dealers, Boat Builder partners, and personnel in all departments. Interact with Logistics Department, Accounting Department, Service & Parts Department to ensure the smooth fulfillment of reciprocal needs for internal and external partners.
• Establish pricing strategies and customer-specific discount structures aligned with market conditions and business objectives
• Plan and manage the marketing budget and oversee execution of promotions, campaigns, and events (including boat shows)
• Travel includes visiting districts, regional, national boat show and boat builder partner dealer meetings and meetings with dealer prospects, existing dealers and attending key meetings, promotional and industry events.

Qualifications

• 10 years’ experience with a manufacturer/Distributor, managing in a wholesale/retail environment. Familiarity and background in Marine sales and distribution.
• Proven leadership experience in sales and marketing management
• Strong strategic planning and analytical skills
• Experience managing regional and international accounts
• Excellent communication and team leadership abilities