Territory Sales Representative

Location:

Coppell, TX (On-Site) | Out of State Territory

Travel Required

At Fonroche Lighting America, we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting. As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting.

With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide, we are rapidly expanding—offering a dynamic work environment where innovation meets impact.

As a Territory Sales Representative, you will drive growth in sales, developing direct relationships with municipalities and decision‑makers responsible for street, park, trail, and parking lot lighting. This is more than a sales role—you will act as a trusted advisor, market developer, and relationship builder, helping cities transition to a brighter tomorrow.

Based in our Coppell, TX sales and engineering office, you will work closely with internal teams and technical staff to deliver Fonroche lighting solutions across municipalities. If you’re a dynamic business development leader who thrives on innovation, relationship‑building, and driving industry change, this is the role for you!

• Identify & Develop Opportunities:
  Build and manage a pipeline of projects, closing deals that drive regional expansion.
• Market Expansion & Standardization:
  Lead municipal sales efforts, positioning Fonroche as the go‑to solution for solar lighting adoption.
• Client & Relationship Management:
  Serve as the primary contact for municipalities, ensuring long‑term engagement and repeat business.
• Go‑to‑Market Strategy:
  Explore new sales and market development strategies to accelerate growth.
• Product Expertise & Presentations:
  Become proficient in solar lighting principles and present the technical and cost‑saving benefits to clients.
• CRM & Sales Reporting:
  Maintain accurate forecasting, reporting, and collaboration within CRM tools.
• Travel & On‑Site Meetings:
  Regularly meet with municipal leaders in person to build strong, trust‑based partnerships.

• B2B Sales Success: A proven track record in business development, consultative sales, or municipal sales.
• Exceptional Communication
  
  Skills:
  
  Ability to engage, present, and negotiate with government officials, partners, and contractors.
• Strategic Thinking & Market Development:
  Ability to assess market trends and drive standardization efforts across regions.
• Tech‑Savvy & Organized:
  Proficiency in CRM tools, email, and standard business systems for reporting and forecasting.
• Resilient & Goal‑Oriented: A self‑starter with strong listening and sales skills who thrives on achieving targets.
• Ability to Travel:
  Regular travel is required to meet with customers and develop the region effectively.
• On‑Site Requirement:
  This role is based in our Coppell, TX office when not traveling for client meetings.

• Competitive Base Salary + Strong Commissions – Your earning potential grows with your success.
• Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events.
• Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.
• Generous PTO Policy – Because we believe in work‑life balance and recharging
• Career Growth – We are looking for future leaders who want to grow with us.
• Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.