Territory Sales Representative

Territory Sales Representative

Location:

Coppell, TX (On-Site) | Out of State Territory
Travel Required

At Fonroche Lighting America, we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting. As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting.

With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide, we are rapidly expanding—offering a dynamic work environment where innovation meets impact.

As a Territory Sales Representative, you will drive growth in sales,developing direct relationships with municipalities and decision-makers responsible for street, park, trail, and parking lot lighting. This is more than a sales role—you will act as a trusted advisor, market developer, and relationship builder, helping cities transition to a brighter tomorrow.

Based in our Coppell, TX sales and engineering office, you will work closely with internal teams and technical staff to deliver Fonroche lighting solutions across municipalities. If you’re a dynamic business development leader who thrives on innovation, relationship-building, and driving industry change, this is the role for you!

• Identify & Develop Opportunities:
  Build and manage a pipeline of projects, closing deals that drive regional expansion.

• Market Expansion & Standardization:
  Lead municipal sales efforts, positioning Fonroche as the go-to solution for solar lighting adoption.

• Client & Relationship Management:
  Serve as the primary contact for municipalities, ensuring long-term engagement and repeat business.

• Go-to-Market Strategy:
  Explore new sales and market development strategies to accelerate growth.

• Product Expertise & Presentations:
  Become proficient in solar lighting principles and present the technical and cost-saving benefits to clients.

• CRM & Sales Reporting:
  Maintain accurate forecasting, reporting, and collaboration within CRM tools.

• Travel & On-Site Meetings:
  Regularly meet with municipal leaders in person to build strong, trust-based partnerships.

• B2B Sales Success: A proven track record in business development, consultative sales, or municipal sales.

• Exceptional Communication
  
  Skills:
  
  Ability to engage, present, and negotiate with government officials, partners, and contractors.

• Strategic Thinking & Market Development:
  Ability to assess market trends and drive standardization efforts across regions.

• Tech-Savvy & Organized:
  Proficiency in CRM tools, email, and standard business systems for reporting and forecasting.

• Resilient & Goal-Oriented: A self-starter with strong listening and sales skills who thrives on achieving targets.

• Ability to Travel:
  Regular travel is required to meet with customers and develop the region effectively.

• On-Site Requirement:
  This role is based in our Coppell, TX office when not traveling for client meetings.

• Competitive Base Salary + Strong Commissions – Your earning potential grows with your success.

• Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events.

• Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.

• Generous PTO Policy – Because we believe in work-life balance and recharging

• Career Growth – We are looking for future leaders who want to grow with us.

• Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.