Senior Demand Planner

** WE ARE HIRING! SENIOR DEMAND PLANNER (Hybrid – St. Thomas, ON Office)
**** Build your future with Masco Canada!
** At Masco Canada, we’re passionate about delivering innovative solutions and exceptional customer experiences. We’re looking for Senior Demand Planner, to join our Supply Chain team. If you thrive in a dynamic, collaborative environment and are excited to make a meaningful impact, we want to hear from you.
** WHAT YOU WILL DO
** Reporting to the S&OP Manager, the Senior Demand Planner is responsible for leading advanced demand planning activities, driving S&OP process maturity, and supporting strategic decision-making across the organization. In addition to developing and maintaining a robust demand plan, this role provides coaching, and backup support to the Demand Planning and S&OP functions. The Senior Demand Planner bridges Sales, Production, Finance, and Purchasing to ensure alignment, and serves as a cornerstone for generating and delivering high-impact, data-driven insights across the organization.

This position directly supports service level performance, inventory health, forecast quality, and revenue alignment by ensuring demand plans and key S&OP processes are accurate, unbiased, and actionable.
* Lead the Bathing department S&OP process, including cycle management, material preparation, data review, outcome publishing, and tactical system updates in Netstock/JDE
* Lead the demand planning activities for the Commercial category, for US and Canada, responsible for Trade and Intercompany Channels
* Lead cross-functional alignment and demand planning topics, ensuring consistent understanding of assumptions, risks, and opportunities across Sales, Product, Finance, and Supply
* Drive maturity of the bathing department S&OP process, improving cadence, data quality, standard work, and engagement
* Serve as backup for the S&OP Manager, supporting facilitation and execution of the broader S&OP process when required
* Represent demand planning in S&OP meetings, ensuring continuity of process and clear communication of risks, opportunities, and forecast performance
* Provide backup leadership for the demand planning team, supporting workload management and decision-making during leadership absence
* Provide coaching to demand planners to elevate forecasting capability, analytics, and overall maturity
* Act as the first point of consultation and escalation for complex forecasting issues before they reach the S&OP Manager
* Lead or support high-impact cross-functional analysis beyond the team’s scope (e.g., Retail, Ecommerce, Bathing metrics: Lags 1 & 3 accuracy, Lags 1 & 3 bias)
* Own KPI reporting for bathing department and demand planning, including variance narratives, trend analysis, and leadership insights
* Support supply chain by improving demand signal quality, contributing to stronger fill rate and inventory performance
* Own a rolling 16-month demand forecast at the SKU–customer level, incorporating statistical, Sales, and Category inputs
* Improve forecast accuracy by reducing bias, applying analytics, and leveraging customer trends
* Conduct root-cause analysis on forecast misses and drive continuous improvement
* Maintain and enhance forecasting metrics and trackers (accuracy, bias, etc.)
* Lead monthly demand planning meetings with Sales, presenting data-driven recommendations
* Collaborate with Supply Planning to minimize disruptions and ensure alignment
* Support continuous improvement of the S&OP process, including routines, reporting, tools, data quality and analytical methods
* Execute monthly forecasting procedures utilizing Netstock
* Partner with Sales, Category, and Finance to understand demand drivers and assumptions
** WHAT YOU WILL BRING
*** Minimum 3-year college diploma or university degree in Supply Chain, Business, Economics, Statistics, or related field
* ASCM/APICS certification strongly preferred
* IBF – CPF or ACPF certification strongly preferred
* 5–8 years of experience in demand planning, forecasting, S&OP & IBP
* Prior experience with CPFR and exposure to S&OP/IBP
* Demonstrated excellence in analysis, decision-making, and problem solving
* Advanced MS Office skills…