Commercial Planning Manager

Job Description

Commercial Planning Project Manager positions offered by Diageo North America, Inc. (Coral Gables, Florida). Facilitate and analyze decision-making on the commercial activity calendar and schedule, coordinating with and guiding Marketing, Commercial, Customer Marketing, and Growth teams to prioritize and execute initiatives that drive growth. Ensure that investments are optimized and that insights from each activation are applied to improve future campaigns.

Plan and monitor Below-the-Line (BTL) Advertising & Promotion (A&P) budgets, responsible for trade investment strategies to drive product performance across Diageo’s portfolio. Serve as point of contact for various Diageo clients. Utilizing operating budget to ensure strict adherence to budget policies. Refine investment approach to maximize ROI by evaluating activation results and gathering insights. Collaborate with key stakeholders, including Sales, Customer Marketing, Growth, and Finance teams to build strong relationships to achieve mutual business goals and allow for consistent alignment on market strategies.

Support the planning cycle by ensuring all promotional activities are efficiently scheduled, tracked, and executed according to Diageo’s standards, including preparing and updating the Monitoring & Evaluation Tracker, ensuring compliance with company policies, and overseeing the More for More (M4M) planning process for Advertising and Promotion (A&P) budget and trade investment. Ensure every project complies with Diageo’s Code of Conduct and aligns with cycle planning goals.

• Requires a bachelor’s or foreign equivalent degree in business administration or a related field and 5 years of experience working in sales, customer marketing, or trade marketing, including distributor-based businesses.
• In lieu of a bachelor’s or foreign equivalent degree in business administration or a related field and 5 years of experience as stated, employer will accept a master’s or foreign equivalent degree in the aforementioned fields and 3 years of experience as stated.
• Position reports to Coral Gables, FL office. Telecommuting permitted in accordance with company policy, but must live within commuting distance of stated office.
• Experience may be, but need not be, acquired concurrently.