Sales Manager, Porsche

Position Overview

This leadership position has full operational accountability for the Porsche brand within our multi-brand luxury dealership. The successful candidate will be responsible for driving financial performance, operational excellence, securing, mentoring, and motivating a team of professional sales associates, and brand stewardship while aligning Porsche-specific objectives with the broader dealership strategy. The General Manager ensures Porsche operates as a best-in-class business unit, delivering elevated guest experience, disciplined operations, and sustainable growth.

Key Responsibilities

Porsche Brand Leadership

• Act as the senior executive authority for the Porsche brand within a multi-brand dealership environment.

• Protect and elevate Porsche’s brand identity, standards, and exclusivity across all customer and operational touchpoints.

• Serve as the primary liaison with Porsche Cars North America, ensuring full compliance with manufacturer standards, performance benchmarks, and reporting requirements.

Full Profit & Loss Ownership with Financial Oversight

• Maintain complete profit-and-loss responsibility for the Porsche division, including sales, service, parts, and F&I.

• Develop, manage, and execute annual budgets, forecasts, and long-term strategic plans.

• Analyze financial performance, identify risks and opportunities, and implement corrective actions to achieve revenue, margin, and expense targets.

Operational Excellence & Process Discipline

• Provide direct oversight of all Porsche operations, ensuring efficiency, scalability, and consistency with luxury best practices.

• Establish and enforce operational KPIs, internal controls, and standard operating procedures.

• Optimize inventory management, pricing strategy, and allocation to balance profitability with brand positioning.

Sales, Service & Retention Strategy

• Drive new and pre-owned Porsche sales performance while maintaining premium brand standards.

• Partner with department leaders to maximize service absorption, customer retention, F&I performance, and accessory sales.

• Leverage data, market trends, and competitive insights to inform pricing, marketing, and growth strategies.

Executive People Leadership

• Build, lead, and retain a high-performing Porsche leadership team within the larger dealership structure.

• Set executive-level expectations for accountability, performance, and professional development.

• Conduct succession planning and leadership development to ensure long-term operational continuity.

Client Experience and Relationship Management

• Personally engage with key clients, collectors, and high-net-worth individuals to foster loyalty and advocacy.

• Ensure a seamless, elevated Porsche client journey from acquisition through ownership and service.

• Oversee exclusive Porsche events, vehicle launches, and experiential initiatives.

Cross-Brand and Organizational Alignment

• Collaborate closely with executive leadership and peer General Managers across other brands to ensure alignment with enterprise goals.

• Share best practices while preserving Porsche’s distinct operational and brand identity.

• Support dealership-wide initiatives, governance standards, and cultural values.

Qualifications

• Bachelor’s degree in business, Finance, or Management preferred; equivalent experience considered.

• 7+ years of senior leadership experience within luxury automotive retail;
Porsche experience strongly preferred.

• Proven track record of full P&L ownership and multi-department operational leadership.

• Strong financial acumen with the ability to interpret complex performance data.

• Proven success in leading within a multi-brand dealership or enterprise retail environment.

Physical Requirements

• Regularly required to sit, stand, and walk for extended periods throughout the day.

• Frequently moves between multiple dealership levels using staircases; must be able to ascend and descend stairs throughout the day.

• Occasionally required to lift and/or move up to 20 pounds (e.g., marketing materials, supplies, equipment).

• Must be able to work in both office and showroom environments, with frequent transitions to outdoor vehicle lots for…