Brand Manager- Grey Goose

YOUR OPPORTUNITY

This is your chance to help shape the future of Grey Goose, one of the world's most iconic luxury spirits brands. As a Brand Manager, you will turn consumer and cultural insights into impactful brand communications and experiences that build relevance, strengthen long‑term brand equity, and drive growth. You will work at the intersection of creativity, culture, and commercial performance, collaborating with a dynamic network of marketing, commercial, agency and external partners.

This role offers the opportunity to think strategically, act entrepreneurially, and see your work come to life in the market.

You are a passionate brand builder who combines creativity with commercial acumen. You are energized by finding new ways to connect with consumers, translating insights into action, and bringing world‑class marketing programs to life. You are intellectually curious, culturally connected, and excited by the opportunity to challenge convention and shape what’s next. You thrive in a collaborative environment and are energized by the opportunity to leave a meaningful mark on an iconic luxury brand.

• Develop winning strategies
• Contribute to the development of brand strategy and NAM Integrated Activity Plans (IAP), translating brand priorities and consumer insights into clear, actionable programs.
• Support Joint Business Planning with commercial and customer marketing teams to identify opportunities and develop programs to drive commercial success.
• Impact culture through creativity Lead the planning, development, and execution of consumer‑facing brand programs and assets across relevant channels for the U.S.
• Lead the development and execution of brand partnerships/sponsor ships & experiential programming across multiple channels and agencies.
• Collaborate with media, digital, public relations, social, advocacy, customer marketing, commercial, and agency partners to deliver connected programs with excellence.
• Ensure that programs are thoughtfully commercialized, with the appropriate tools and assets developed to support high‑quality execution in market.
• Support development, execution and tracking of innovation projects Accelerate business performance
• Lead brand performance analysis and measurement and evaluation of the impact of activities
• Manage & optimize an A&P budget assigned to you that optimizes return on investment

• Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred.
• You must have 4+ years of experience in brand management or agency experience leading multiple marketing projects.
• Ideally you will have experience in spirits, beverage, fast moving consumer goods business, experiential marketing or lifestyle brands; luxury brand experience preferred.
• You will have experience in multiple disciplines (e.g. digital, social, experiential, media, partnerships, innovation) You have a fundamental understanding of profit drivers and commercial focused approach to brand planning.
• Strong analytical capability and comfort working with brand, consumer, media, commercial, and financial data to derive insights and develop actionable recommendations You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
• Experience managing creative, media, experiential, public relations, or other external agency partners.
• Excellent written, verbal, and presentation skills, with the confidence to communicate recommendations to a range of internal and external audiences.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3

Fs:
Fearless, Family, Founder culture to the next…