Senior Manager, Cobrand and Enterprise Partnerships

Partnerships Manager

The Partnerships Manager manages the day-to-day activities for loyalty activation strategies and initiatives in the Caribbean and Latin America, as well as promotions, partnerships and the launch of partner campaigns. Establish long-range objectives and specify the strategies and actions to achieve them. This position supports the Consumer Operations team in CALA to ensure appropriate translation of material as needed and as appropriate for loyalty and partners, and ensures corporate strategy is integrated in properties across the region.

In coordination with corporate marketing teams, Loyalty Operations, and Global Loyalty and Partnerships, adapt programs specific for the region.

Education and Experience

4-year degree from an accredited university in Business Administration, Marketing, hospitality management or related area required. MBA or similar advanced degree a plus. 10 years of relevant professional experience in brand activation, media, promotions, partnership marketing, international consumer marketing, and/or field operations/marketing, demonstrating progressive career growth and pattern of exceptional performance.

Key Skills and Experiences

Proven experience in integrated loyalty programs, marketing strategy and execution, brand activation, paid media, partnerships, and promotions. Proven Experience in negotiating partnership agreements and managing partner relationships. Demonstrated ability to balance the interests and demands of multiple stakeholders. Experience managing others and leading large-scale projects. Hotel property experience, hotel field marketing experience, or related preferred. Multi-market working experience strongly preferred. Strong communication skills, written and spoken.

Revenue and profit driven mindset. Fluency of English and Spanish required.

Core Work Activities

The following are specific responsibilities and contributions critical to the successful performance of the position:

• Manages implementation of global loyalty strategy, image, and program voice to drive awareness and engagement with Marriott Bonvoy
• Manages activation of loyalty voice across consumer touchpoints and supports sharing the communication of Marriott Bonvoy campaigns from corporate initiatives to different teams
• Manages strategic partner relationships and serves as liaison for Marriott Bonvoy program opportunities in the assigned region
• Serves as counterpart to global loyalty team members to leverage strategic alignment and execution of global initiatives
• Coordinates with regional and corporate brand teams to align on program and partnership objectives, voice, national campaigns
• Seeks, provides recommendations, and secures loyalty partnerships that support Marriott Bonvoy and its portfolio of brands across the region to drive membership acquisition and spend
• Leverages strategic partnerships and promotes exclusive opportunities/experiences (earn and burn) for members, elevating value proposition/perceived value
• Manages the region cobrand cards and financial partnerships by developing strategies and plans to drive card acquisition and spend
• Manages and keeps track of assigned budget and investment
• Leads and develops new partnership opportunities within national and local markets to drive awareness of Marriott Bonvoy loyalty program in assigned market
• Partners cross-discipline to develop and activate partnerships in collaboration with revenue and marketing leaders
• Oversees local and area lead partnerships in collaboration with Area Director of Marketing
• Advises and partners with Field Marketing on experiential packages/ promotions consistent with loyalty (e.g., different, unique room packages, differentiating meeting experiences)
• Identifies and develops content to promote events and campaigns and partners with Field Marketing team to ensure execution as appropriate to meet the needs of the properties.
• Supports on proposal/campaigns and partners with Area Director of Marketing to ensure proper terms of partnerships
• Participates in Demand Generation process led by Regional Marketing lead to ensure loyalty promotions and activations are aligned to the overarching continent strategy
• Advises…