Marketing Manager & Events Coordinator

Marketing Manager & Events Coordinator

Bath formation is seeking a dynamic and results‑driven marketing professional in Corbin, KY to lead and execute local marketing initiatives.

• Research, secure, and manage local trade shows, home shows, community events, and vendor opportunities
• Negotiate contracts and sponsorship agreements with event organizers
• Develop and maintain an annual marketing and event calendar
• Recruit, hire, train, and manage event marketing representatives
• Schedule and oversee event staff and promotional teams
• Coordinate booth setup, merchandising, and event logistics
• Generate, track, and manage leads from all events
• Schedule in-home consultations from event-generated leads
• Follow up on contest entries and event prospects to maximize appointment conversions
• Analyze event performance and provide regular reporting on ROI and lead generation metrics

• Develop and execute local lead generation and customer acquisition strategies
• Manage the company's online presence and local digital marketing efforts
• Oversee and enhance social media channels, including content planning, posting, engagement, and performance tracking
• Coordinate local advertising campaigns and promotional initiatives
• Monitor marketing analytics and recommend improvements to increase brand awareness and lead generation
• Ensure consistent branding and messaging across all marketing platforms
• Collaborate with sales and leadership teams to align marketing efforts with company growth objectives

• 3+ years of experience in marketing, event coordination, lead generation, or related fields
• Strong understanding of social media platforms and digital marketing strategies
• Experience planning and managing trade shows, events, or community outreach programs
• Excellent communication, organizational, and project management skills
• Ability to recruit, train, and motivate team members
• Strong analytical skills with the ability to track and measure marketing performance
• Self‑motivated, detail‑oriented, and results‑driven
• Comfortable working in a fast‑paced environment
• Ability to stand for extended periods and lift up to 30 pounds
• Must be available to work weekends and attend events as needed
• Experience in home improvement, remodeling, retail marketing, or direct‑to‑consumer marketing is preferred

• Competitive base salary
• Performance‑based bonus opportunities
• Career advancement opportunities with a rapidly growing company
• Professional development and leadership growth opportunities
• Supportive team environment

If you're a creative, organized, and driven marketing professional who thrives on generating leads, managing events, and building brand awareness, we encourage you to apply and become part of the Bath formation team.