Product Specialist

Product Specialist

Ag Technologies LLC, Cordele, Georgia, United States – Marketing

We are seeking a highly motivated and technically proficient Product Specialist to serve as the subject matter expert and champion for an assigned product line within Ag Technologies. Unlike our Technical Account Specialists — who are aligned to specific customer accounts — the Product Specialist is aligned to a specific product or product family, carrying deep technical and application-level domain expertise across the entire territory and customer base.

This role is the go-to resource for everything related to the assigned product: technical depth, field team enablement, product training, market development, marketing support, and customer-facing application consulting. The Product Specialist bridges the gap between our OEM/vendor partners and our field teams, ensuring that our organization maintains an industry-leading level of product knowledge and go-to-market execution.

• Develop and maintain deep technical and application-level expertise on the assigned product line, including hardware, software, firmware, integrations, and field-level application best practices.
• Stay current on all product updates, new releases, roadmap items, and competitive landscape developments for the assigned product.
• Serve as the internal authority on product capabilities, configurations, troubleshooting, and advanced use cases.
• Maintain manufacturer certifications and attend OEM/vendor training programs to ensure the highest level of product competency.

• Act as the primary technical resource for Technical Account Specialists, Technicians, and Integration Specialists in the field, providing hands‑on support for complex installations, configurations, and troubleshooting.
• Develop and deliver product training programs for internal teams — including onboarding for new specialists, seasonal refreshers, and advanced skills workshops.
• Create technical documentation, reference guides, best practice playbooks, and troubleshooting workflows that empower the field team to operate confidently and independently.
• Participate in ride‑along, joint customer visits, and field support as needed to elevate the team’s product knowledge and customer engagement.

• Identify and pursue new market opportunities for the assigned product line, including new customer segments, crop types, geographies, and application use cases.
• Collaborate with leadership to develop and execute a go‑to‑market strategy for the product, including pricing recommendations, competitive positioning, and channel strategies (e.g., CNH Retail, OEM partnerships, direct customer engagement).
• Support the sales pipeline by conducting product demonstrations, field days, proof‑of‑concept trials, and customer‑facing technical presentations that advance sales conversations.
• Gather and communicate Voice of Customer (VOC) insights back to leadership and OEM/vendor partners to influence product development and enhancement priorities.

• Partner with marketing to develop product‑specific content — including website resources, social media posts, email campaigns, case studies, white papers, and promotional materials.
• Represent the product at trade shows, industry events, field days, and customer‑facing engagements, serving as the company’s product ambassador.
• Ensure all product data, specifications, pricing, and resources are accurate and current across all company platforms (website, CRM, internal knowledge base).
• Monitor industry trends, competitor offerings, and emerging technologies to keep Ag Technologies positioned as a market leader.

• Serve as the primary liaison between Ag Technologies and the OEM/vendor partner for the assigned product line.
• Communicate product feedback, warranty issues, feature requests, and market intelligence to vendor partners.
• Negotiate and coordinate access to demo equipment, co‑op marketing funds, training resources, and other vendor support programs.

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