VP of Franchise Development

Burn Boot Camp is one of the fastest-growing fitness franchises in the nation. We move like our members - with purpose and fast-paced. We aim to inspire, empower, and transform lives through community-based fitness. Apply today to join a team built on community!

The VP, Franchise Development owns the full franchise sales lifecycle — from pipeline strategy and lead generation through franchise agreement execution. This executive will build and lead a high-performing development team, drive scalable systems, and deliver a best-in-class candidate experience. We are looking for a seasoned franchise sales leader with a track record of exceeding growth targets and operating at a strategic level in a fast-moving organization.

Experience in health, wellness, or fitness is strongly preferred.

• Own annual franchise sales strategy, targets, and key performance metrics.
• Lead, develop, and manage the franchise development team, including Directors and supporting staff.
• Build and continuously improve systems, processes, and infrastructure that support growth at scale.
• Serve as a senior executive ambassador for Burn Boot Camp's brand, culture, and growth vision.
• Ensure pipeline health, conversion performance, and candidate experience meet or exceed organizational standards.
• Own the franchise development budget and allocate resources to maximize effectiveness and ROI.
• Collaborate cross-functionally at the executive level to align development with broader organizational goals.
• Provide executive leadership with regular reporting, insights, and strategic recommendations.

• Lead and develop the franchise development team — including hiring, coaching, performance management, and succession planning for Directors and supporting staff.
• Develop, implement, and continuously refine franchise development systems, tools, and playbooks that drive efficiency, scalability, and team performance.
• Own franchise development budget planning and management, ensuring resources are deployed effectively to support team performance and sales goals.
• Oversee CRM strategy, pipeline reporting, and data integrity — delivering regular performance updates to the CDO and leadership team.
• Uphold and champion Burn Boot Camp's culture, values, and brand standards while serving as a visible and influential leader within the organization.

• Own and execute the annual franchise sales strategy, including market prioritization, pipeline targets, lead generation approach, and conversion goals.
• Oversee the full franchise development process from initial inquiry through agreement execution, ensuring a professional, consultative, and brand-aligned candidate experience.
• Lead Confirmation Day strategy and execution, ensuring candidates are properly prepared, engaged, and positioned to make confident, informed investment decisions.
• Develop and oversee a proactive franchise resale strategy, managing the full transfer lifecycle from seller exit planning through buyer qualification and ownership transition.
• Partner with the CDO and executive leadership on long-term expansion strategy, territory development, market analysis, and competitive landscape to identify and prioritize high-opportunity growth markets.
• Build and maintain senior-level relationships with franchise partners, brokers, and consultants while representing Burn Boot Camp at industry expos, conferences, and networking events.
• Collaborate with Real Estate, Operations, Finance, Legal, and Training leadership to ensure a seamless transition from franchise award through onboarding and opening preparation.

• Bachelor's degree required; MBA or advanced degree preferred.
• Minimum 8–10 years of franchise sales experience, with at least 3 years in a leadership or management role.
• Demonstrated success building and leading high-performing franchise development teams.
• Proven track record of exceeding franchise sales goals and scaling development operations in a growth-oriented environment.
• Health, wellness, fitness, or related industry experience strongly preferred.
• Executive-level communication, presentation, and relationship…