Creative Manager- Franchise Development - Cornelius, NC

Title:

Creative Manager, Burn Brands (Burn Creative)

* Franchise Development Experience Needed

* Agency Experience Needed

Burn Brands is one of the fastest growing fitness and wellness companies in the nation and has experienced rapid growth since its founding in 2015. We move like our members and clients – with purpose and at a fast pace. We aim to inspire, empower, and transform lives through community-based fitness and wellness solutions.

Burn Brands is seeking an experienced and innovative Creative Manager to oversee the development and execution of creative content across all Burn Brands, including Burn Boot Camp, Burn Nutrition, Burn On Demand, Kids Camp, and related initiatives.

This role will lead Burn Creative, our internal creative agency that produces high-quality work for Burn Brands and, as we scale, will take on select external clients. The Creative Manager will lead videographers, graphic designers, photographers, and copywriters—ensuring cohesive storytelling, brand consistency, and content delivery in an agency-style environment that supports all revenue streams and campaigns.

This role operates within a Performance Marketing organization: deliver campaign creative end-to-end in partnership with Media/CRM/Web teams, using data to brief, iterate, and scale concepts that move funnel metrics (CTR, CVR, CPA, ROAS).

The Creative Manager leans into analytics to drive data-informed content and creative—translating insights into hypotheses, creative variations, and rapid iterations that compound results.

• LMA (Lead, Manage, Accountable)
• Creative management and development of content
• Content shoot planning and direction
• Project tracking, workflow management, and time tracking
• Oversight of billable hours for internal and external projects

• Lead and manage the Burn Creative team, ensuring collaboration, alignment, and performance across all roles.
• Lead a performance-driven creative process and campaign execution
• Foster a culture of innovation, accountability, and excellence in an internal agency environment.
• Collaborate with marketing leadership to plan campaigns, initiatives, and content needs across social media, web, email, events, and print.
• Support the evolution of Burn Creative to take on new external clients while maintaining excellence for Burn Brands.
• Coach and upskill the team to adopt agile performance methodologies (stand-ups, sprint planning, retros ), increasing speed-to-learn and cross-functional adoption across the org.

• Oversee ideation, production, and delivery of photography, video, design, and copy.
• Ensure content aligns with timelines, budgets, and business objectives.
• Guide creative team members through briefs, reviews, and approvals.
• Build data-informed creative briefs that include clear hypotheses, target segments, insight sources, success metrics, and test matrices (A/B and multivariate).
• Develop creative systems (message frameworks, modular toolkits, templates) that accelerate iteration while preserving brand integrity across the funnel.

• Manage workflows and prioritize projects to maximize efficiency and output.
• Establish and maintain a creative content calendar aligned with Burn Brands’ master calendar.
• Implement time tracking across all creative team projects to ensure accountability and workload balance.
• Track and report billable hours for both internal campaigns and external client projects.
• Provide regular progress updates and resource allocation reports to key stakeholders.
• Stand up agile boards (i.e., Wrike), manage WIP limits, and remove blockers to maintain predictable throughput.

• Review and approve creative assets to ensure they meet brand standards and campaign objectives.
• Uphold the integrity of Burn Brands’ identity across all content.

• Stay ahead of industry trends, tools, and best practices to keep Burn Creative work fresh and competitive.
• Identify opportunities to elevate storytelling and engagement through emerging platforms, formats, and creative approaches.
• Own a prioritized…