Brand + Commerce Manager

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Full Time Cornelius, NC, US

2 days ago Requisition

Burn Boot Camp is one of the fastest-growing fitness franchises in the nation and has experienced rapid growth since its founding in 2015. We move like our members - with purpose and fast-paced. We aim to inspire, empower, and transform lives through community-based fitness.

The Brand + Commerce Manager is responsible for the look, feel, and execution of Burn Boot Camp's active wear presence across wholesale, e-commerce, and marketing. This person owns photoshoots, content creation, and the day-to-day visual experience of our product platforms, and serves as the primary creative source feeding the Performance Campaign Manager, Products & Services with on-brand, launch-ready active wear assets.

This is a mid-level role requiring creative conviction and digital fluency in equal measure. The right candidate can walk into a photoshoot and own the room, then sit down afterward and prep assets for handoff with the same precision - managing multiple work streams without losing consistency. They operate with independence and initiative, bringing ideas to the Director rather than waiting to be told what to shoot or create.

• Wholesale and e-commerce platform look and feel
• Photoshoot ownership and creative direction
• Marketing asset production for active wear, executed against marketing-defined briefs
• Marketing team day-to-day partnership
• Asset handoff to the Performance Campaign Manager, meeting agreed-upon deadlines, specs, and formats
• All Collection Go-Live, Promotion, and Sell-down execution on platforms

• Own the visual presentation of active wear products across B2B and B2C platforms, ensuring consistent brand standards, quality imagery, and an elevated shopping experience.
• Audit platform content regularly and proactively identify opportunities to improve product photography, copy, layout, and merchandising.
• Manage all product content for accuracy, completeness, and brand alignment across every channel.
• Partner with the Retail Operations Coordinator to ensure product data accuracy supports the visual presentation layer.

• Lead all active wear photoshoots from pre-production through delivery - including shot lists, styling, talent coordination, location or studio logistics, and post-production review.
• Develop creative briefs that translate the department’s seasonal assortment and brand direction into compelling visual stories.
• Collaborate with the marketing team on shoot integration opportunities that serve both product and campaign needs.
• Maintain a photoshoot calendar and proactively manage timelines to ensure assets are available before launch.

• Create active wear marketing assets - email graphics, social content, promotional materials, and event-specific assets - under the Director of Retail’s oversight and in compliance with brand standards set by the marketing team.
• Supply the Performance Campaign Manager, Products & Services with active wear creative inputs for campaign execution, acting as the Activewear department’s embedded creative resource - without taking on campaign strategy, media buying, or performance reporting, which remain owned by the Performance Campaign Manager.
• Ensure all assets are on-brand, deadline-driven, and sized appropriately for each channel and platform.
• Develop and maintain a content library that is organized, accessible, and current.

• Deliver finished active wear assets to the Performance Campaign Manager at least 10 business days before a campaign’s planned launch date, or per the timeline set on the shared master calendar.
• Deliver assets in the file formats, dimensions, and naming conventions specified by the Performance Campaign Manager for each channel (paid social, paid search, CRM, web, in-gym), and store final files in the shared content library at handoff.
• Apply UTM…