Brand + Commerce Manager

Burn Boot Camp is one of the fastest-growing fitness franchises in the nation and has experienced rapid growth since its founding in 2015. We move like our members — with purpose and fast-paced. We aim to inspire, empower, and transform lives through community-based fitness.

Position Overview

The Brand + Commerce Manager is responsible for the look, feel, and creative execution of Burn Boot Camp’s retail presence across all channels — wholesale, e-commerce, and marketing. This person owns photoshoots, content creation, and the day-to-day visual experience of our product platforms, and serves as the primary creative source that feeds the Performance Campaign Manager, Products & Services with on-brand, launch-ready retail assets.

This is a mid-level role requiring both creative vision and digital fluency. We need someone who has a strong aesthetic eye, understands how product content drives conversion, and can manage multiple creative work streams simultaneously without losing quality or consistency. They bring creative conviction and digital awareness in equal measure. This person can walk into a photoshoot and own the room and prep assets for handoff after the photoshoot.

They operate with independence and initiative — bringing ideas to the Director. If you're waiting to be assigned tasks, this is not the role for you.

Accountability

• Wholesale and e-commerce platform look and feel
• Photoshoot ownership and creative direction
• Marketing asset production for both active wear and nutrition, executed against marketing-defined briefs
• Marketing team day-to-day partnership
• Asset handoff to the Performance Campaign Manager, meeting agreed-upon deadlines, specs, and formats
• All Collection Go-Live, Promotion, and Sell-down execution on platforms

Roles and Responsibilities:

Platform Visual Experience

• Own the visual presentation of all retail products across B2B and B2C platforms, ensuring consistent brand standards, quality imagery, and an elevated shopping experience.
• Audit platform content regularly and proactively identify opportunities to improve product photography, copy, layout, and merchandising.
• Manage all product content for accuracy, completeness, and brand alignment across every channel.
• Partner with the Retail Operations Coordinator to ensure product data accuracy supports the visual presentation layer.

Photoshoot and Creative Direction

• Lead all retail photoshoots from pre-production through delivery — including shot lists, styling, talent coordination, location or studio logistics, and post-production review.
• Develop creative briefs that translate the department’s seasonal assortment and brand direction into compelling visual stories.
• Collaborate with the marketing team on shoot integration opportunities that serve both product and campaign needs.
• Maintain a photoshoot calendar and proactively manage timelines to ensure assets are available before launching.

Marketing Assets and Content Creation

• Create active wear and nutrition marketing assets — email graphics, social content, promotional materials, and event-specific assets — under the Director of Retail’s oversight and in compliance with brand standards set by the marketing team.
• Supply the Performance Campaign Manager, Products & Services with retail creative inputs for campaign execution, acting as the retail department’s embedded creative resource — without taking on campaign strategy, media buying, or performance reporting, which remain owned by the Performance Campaign Manager.
• Ensure all assets are on-brand, deadline-driven, and sized appropriately for each channel and platform.
• Develop and maintain a content library that is organized, accessible, and current.

Asset Handoff to Marketing

• Deliver finished active wear assets to the Performance Campaign…