Director of Marketing, Partnerships & Business Development

Director of Marketing, Sponsor ships & Business Development

Position Type:
Full-Time

Reports To:

Chief Executive Officer

Charlotte Independence Soccer Club is seeking an experienced, creative, and highly motivated Director of Marketing, Partnerships & Business Development to lead three critical areas of the organization.

This is a leadership position for someone who can see an opportunity, develop a plan, and take ownership of executing it. We are looking for a self-starter who brings ideas to the table, understands how to develop a brand and generate revenue, and is comfortable working in a fast-paced environment.

The successful candidate will oversee marketing strategy and execution while also driving sponsorship sales & fulfillment and new partnership opportunities, maximizing the value of the Club's commercial assets, and developing fundraising and grant opportunities.

This is not simply a position responsible for managing existing activity. We are looking for someone who can help move the organization forward whilst managing and developing their own team.

• Develop and execute an annual Club-wide marketing and communications plan.
• Oversee social media strategy, content planning, execution, and performance of staff.
• Manage and coordinate the Club's digital media presence, website, email marketing, and member communications.
• Oversee graphic design, photography, video, and other creative resources.
• Develop marketing campaigns supporting Club programs in alignment with the program Directors.
• Build storytelling around the Club's players, coaches, families, programs, community impact, and achievements.
• Establish consistent brand standards and messaging throughout the organization.
• Identify new and creative ways to increase awareness, engagement, participation, and revenue.
• Develop systems and calendars that ensure marketing activity is proactive rather than reactive.
• Measure results and use data to determine which marketing initiatives are producing meaningful outcomes.
• Develop and maintain relationships with local towns, municipalities, schools, and community organizations to strengthen the club’s community presence
• Collaborate with professional team and affiliate partners on marketing, promotional, and community initiatives.

• Manage relationships with existing Club sponsors and corporate partners.
• Ensure all contractual sponsorship obligations and deliverables are completed accurately and on time.
• Maintain a comprehensive sponsorship fulfillment and asset inventory system.
• Identify and package available Club assets for sale, including digital, social, facility, event, uniform, program, tournament, and community-based opportunities.
• Develop creative partnership concepts that provide measurable value to both the Club and its corporate partners.
• Create sponsorship proposals, presentations, activation plans, and renewal materials.
• Work with Club leadership to establish appropriate pricing and value for sponsorship inventory.
• Identify and pursue new corporate partnership opportunities.
• Track sponsorship revenue, renewals, pipeline, fulfillment, and outstanding opportunities.
• Continually evaluate the Club's programs and activities to identify new commercial inventory and revenue opportunities.

• Develop an annual fundraising and development strategy.
• Identify individuals, businesses, foundations, and organizations with potential interest in supporting the Club's mission and community programs.
• Research grant opportunities at the local, state, regional, and national levels.
• Coordinate and/or write grant applications and supporting materials.
• Maintain a calendar of grant…