Records and Digital Engagement Specialist

Job Title Records and Digital Engagement Specialist Agency Texas A&M University
- Corpus Christi Department Office Of The Registrar Proposed Minimum Salary Commensurate Job Location Corpus Christi, Texas Job Type Staff Job Description

TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.

TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.

The Records and Digital Engagement Specialist, under general supervision, primary purpose is to set up, control, and maintain University files. This position assists in developing and updating records, as well as departmental and university policies and procedures. This position is also responsible for the graphic design of various marketing electronic and physical deliverables to be used for various campaigns along with the management of departmental webpages and social media accounts.

Functional Area

1:
Operations Percent Effort: 45% Create an effective and efficient student-centered, service-oriented atmosphere and provide excellent customer service. This includes, but not limited to, answering the telephone promptly; processing students’ changes to the student records accurately and timely. Answer multi-line telephones and troubleshoot any issues presented by callers. Ensures compliance with academic, regulatory requirements, including adherence to FERPA guidelines, accuracy, timeliness, and student-centered professionalism.

Provide assistance with registration, transcripts, enrollment certifications and verifications, and end of term processes.

Functional Area

2:
Marketing, Communications & Digital Engagement Percent Effort: 35% Serve as the liaison for Marketing and Communications on behalf of the Registrar’s Office. Assist in promotion and placement of stories with appropriate electronic media, including approved social media ventures. Assist in the development, design and updates of the Registrar web pages. Create, implement, research, and maintain e-marketing initiatives to better communicate with customer bases, via email marketing, social media, virtual environments, etc.

Deploy and maintain ongoing efforts for optimized, strategic, branded presences in select social media. Monitor brand mention with a focus on developing, connecting, and engaging with strong communities with a dedicated and responsive outreach. Create/design graphics for use in various communication populations for use in marketing campaigns. Regularly update department webpages with up-to-date information and documents. Create email/text messages templates for the communication of important information and deadlines.

Collaborate with partners across campus to successfully execute campaigns.

Functional Area

3:
Administrative Support Percent Effort: 20% Assist with commencement, and Registrar related events throughout the year. Assist Associate Registrar with special projects and perform other duties as assigned.

Asso…